Where is it: On Kingly Court in Soho, a stone’s throw from the hubbub of Oxford Street.
Opened: January 2015.
The concept: The pet project of US TV presenter, cooking personality and seriously glam Korean-American Judy Joo, Jin Juu offers Londoners a taste of Native Korean street food, set to be the next big restaurant trend in the capital. Its laid back fare (think everything from fried chicken to kimchi) is matched by an industrial vibe interior (yes, exposed brick walls feature) that includes graffiti art and Korean-pop posters.
Who to take: With its convivial way of eating and an emphasis on sharing plates, it’s the perfect place for both midweek catch-ups with girlfriends or Friday night drinks.
We tried: A range of fun flavour bombs that included Bulgogi Sliders, Bimbimbap Bowls, Sae-Woo Pops, Korean Beef Tacos, and Short Rib & Kimchi Mandoo Dumplings – tasty morsels that can be tucked into en mass.
Save room for: The signature Whole Korean Fried Chicken – battered and served golden brown with Asian Slaw, Pickled White Radish and Roasted Corn Salsa - it’s a feast for the eyes as well as the taste buds.
And if you have a sweet tooth: The Jinjuu Dessert Platter won’t disappoint – we recommend the Rhubarb Ice-Cream (heavenly) with Ginger shortbread.
What to drink: The Seoul Sour really hit the spot, and provides the perfect opportunity to sample Korean spirit Soju which comes mixed with refreshing ginseng, honey, lavender syrup, egg white and fresh yuzu juice.
The best thing about it was: A Seoul experience in Soho, Jinjuu hits the mark for Asian comfort food that isn’t your typical pad thai, dim sum, curry-fare.
The small print: We were sat downstairs by the kitchen, which we found quite formal. Our tip? Request a seat upstairs for a better buzz where you dine on high tables or at the outdoor terrace and tuck into some ‘Anjue’ – Korean snacks designed to be eaten with alcohol.