SL sat down with the lady herself to chat about her new book, burgeoning career in LA and the hot new fashion labels that should be firmly on your radar…
You've just launched your first book, Front Roe. Tell us about that.
It's a style guide answering all the questions I’ve ever been asked along my career, like the insider tips I’ve found along the way, short cuts and tricks, all rolled into one place.
The book reached No.1 on Amazon’s Bestseller Fashion Chart, congratulations! Did you expect you would achieve so much in the early days of your career?
No way! But I’ve always been enthusiastic about what I do, and I’ve always been very ambitious.
What’s your earliest fashion memory?
Choosing my outfits when I was only about five - I loved getting dressed up in tights, shiny shoes and dresses that rustled when you walk. I recently bought myself my first Chanel handbag and I absolutely love it – it’s like my child!
You’re based in LA. Have you fully embraced their healthy attitude?
About 70% of the time, yes! I spin, I go to Barry's Bootcamp and I like green juice. But I still like crisps and cocktails, too.
It totally depends. I could be at the Oscars red carpet in a big gown, or I could be filming on the beach in a long maxi dress. Or if I’m just at home like I am now, it’s denim Bermuda shorts and a simple T-shirt. LA is very laid-back so at the weekend I’m rarely out of my cut-off denim shorts, Soludos espadrilles, big shades and a crisp white shirt.
How would you sum up your style in one sentence?
Bright, a little bit '70s, laid-back most of the time. I love the style of women from that era like Lauren Hutton and Talitha Getty.
We always have serious label envy looking at your blog. What are your go-to designers?
It would have to be Gianvito Rossi for shoes, Frame for denim, and Monique L'Huillier for red carpet gowns. Oh, and I love LA-based designers Anine Bing, Anita Ko and Jen Meyer.
What are your favourite beauty products?
Sisley night cream, when I’m blowing the budget, Lancôme's Miracle Cushion and Tresemme Dry Shampoo for a budget buy.
You must travel a lot for work. Where are some of your favourite places?
I love London; I always miss the tea, the pubs and the sense of humour. When I’m there I always shop at Browns Focus and Selfridges, and I’ll head to Mr Fogg's for cocktails or the beautiful Scarfes Bar at the Rosewood Hotel for a hit of culture. You can’t beat London’s Portrait Gallery or the Serpentine either... When I’m in New York I always stay at The Carlyle – it’s my absolute favourite hotel in the whole world. The bar is like stepping back in time to another era.
I have a lot of pineapples floating around and Slim Aarons prints on my walls. It kind of goes with the sunshine! But I also love a bit of Anthropolgie.
You're obviously a big social media fan (Roe's Instagram account has 294k followers and counting...). What other Instagram accounts should we be bookmarking?
I know she's been around for ages, but I still love Sincerely Jules for fashion inspiration and Humans of New York is good for amazing stories.
Finally, what would be your one piece of style advice?
Be comfortable in what you're wearing. I love them, but I know a swimsuit with cut-outs would never suit me. So it's just about knowing what suits your body.