Summer was made for beach-blonde tresses and tousled waves, but it can be tricky to keep that sun-lightened look in pristine condition between appointments.
Enter Jo Hansford’s Platinum Shampoo and Conditioner – a clarifying system that brightens as it nourishes. As colourist to the stars, (super blondes Gwyneth and Georgia May included) Jo Hansford is the guru when it comes to keeping your colour looking its best.
Don’t be alarmed by the product being purple – the violet hue counteracts brassy, yellow tones to keep your hair looking tip top for longer. Simply use 1-2 times a week (especially during summer months when hair gets damaged from harmful rays, chlorine and salty water) and you'll soon see Platinum is worth the money.