Reformation is a modern marketing success story of the highest order. The LA-based brand has been dominating the social media world recently, and the chances are you have already liked one of its Instagram pictures or pinned one of its photos.
Launched in 2009, Reformation designs and manufactures limited-edition collections from sustainable fabrics and vintage garments. Its aesthetic conjures up images of balmy Mediterranean nights, with the kind of off-the-shoulder dresses and wide-legged linen jumpsuits that fashion / travel bloggers go crazy for – Lucy Williams, we mean you.
In short, it’s ethically-astute, eco-conscious and totally on point. The ultimate modern, cult label.