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Pampelone Beachwear

The latest fashion brand on our radar is Pampelone – a label that looks like it was devised specifically to outfit your far-flung adventures in balmy climates. Actually, it kind of was…

Launched by former fashion publicist, Holly Anna Scarsella, Pampelone was inspired by the summers she spent at her family’s home on the Cote D’Azur, where the local women always look like they just stepped off a yacht.

The collection (which has been a huge hit with the fashion blogger set) is composed of linen dresses, blouses and playsuits with bold embroidery and tassel ties. Just what your wardrobe wants when the weather is warm.