It’s official: sweet treats have never been so stylish, thanks to the new wave of star bakers whipping up a storm for celebrities, designers and high-end brands alike.
From bespoke masterpieces to healthy bites, meet the fash pack’s favourite bakers. No press day is complete without a sprinkling of their fairy dust...
Eat Me Maybe
Recently featured on Vogue.co.uk and co-founded by former MyWardrobe and Harrods PR Jade Jackman, this luxury cake service has created sweet treats for clients including Burberry, L’Oreal and Very Exclusive.
Speciality: Bespoke cakes hand-decorated with lashings of icing to give any GBBO showstopper a run for its money: think customised couture cupcakes and Birkin-shaped bites.
Hen’s Clean Cakes
Pastry-chef turned-food-blogger Henrietta has gained a loyal following in the healthy eating world after the likes of Calgary Avansino and Amelia Freer raved about her clean creations.
Speciality: Healthy takes on traditional favourites, including her signature Raw Malty Caramel Biscuit Brownies, for mouthwatering but good-for-you results, free from gluten, dairy and refined sugar
With stockists including Selfridges and Fortnum & Mason, there isn’t much this London-based bakery can’t create in cake form and it prides itself on only using the highest quality ingredients, from free range eggs to Fairtrade sugars.
Speciality: Their branded baked goods liven up press days and events for clients including Jo Malone and Ralph Lauren. Edible icing logos on everything, from cake pops, to brownies are par for the course.
Now with a prime spot near Columbia Flower Market and a book under her belt, industry favourite Lily Jones helped put baking back on the map and has long been considered the A-list and fashion crowds’ go-to for one-of-a-kind masterpieces.
Speciality: The artisan baker to the stars creates beautiful but decidedly anti-cute cakes for the likes of Henry Holland, Nike and Alexander McQueen. Her Bakewell tarts have also developed a cult following among East Londoners.
Using only the lightest choux pastry, this South Kensington-based bakery creates hand-crafted and visually stunning French classics with a twist, and has quickly become a must-have addition at press days.
Speciality: You can’t have missed Michelin-starred baker Joaquim Prat’s delicate and finely decorated éclairs all over Instagram of late.
Former chefs and BFFs Alex Hofler and Stacey O’Gorman have officially turned meringues into the coolest confectionery in town, with clients including Whistles, Alexander McQueen and Marie Claire.
Speciality: As their name implies, it’s all about the girls’ rainbow-hued meringues kisses, now stocked in Harvey Nichols and Selfridges.
Peggy Porschen Cakes
As one of the most sought-after and respected cake designers in the world, Peggy Porschen has baked for literally anyone who’s anyone – she even made Kate Moss’ wedding cake in 2011.
Speciality: Pretty but modern delicacies for special occasions are her calling card, and Peggy prides herself on cakes which look (almost) too good to eat.
Using only organic ingredients, this cult East London bakery from pastry chef Claire Patak produces American-style treats with a natural vibe, earning praise (and shoot bookings) from the likes of Vogue and ELLE.
Speciality: It’s all about the limited edition buttercream icings which adorn and fill Claire’s creations, using only the freshest seasonal ingredients, from fresh Kentish cherries in summer to Fragola grapes when the weather cools.
Sebastian Wild Cakes
Lifelike cakes are the order of the day for former Christie’s art specialist-turned-baker Sebastian Davies, who’s fast developing a celebrity following and top commercial clients thanks to his unbelievably realistic iced creations.
Speciality: Recreating everything from Chanel bags to Naked Eye Palettes in cake form for birthdays and launches.
Holding a strong connection with the fashion industry since they launched (they even call each of their delectable tins a 'collection') Biscuiteers are where the style set go if they want something a little more special than the humble digestive. Brands from Huge Boss to fashion magazine Grazia, Burberry to Estée Lauder have all called upon them to make bespoke biscuits.
Speciality: Fashion-shaped, bite-sized biscuits. Cookie in the shape of a Bella Freud knit or a classic red lippy? Yes please.