Brand To Know: Freda Banana | sheerluxe.com

Brand To Know: Freda Banana

For unique accessories with a playful twist, let us introduce the new sunglasses brand causing a stir amongst the style set. The statement look isn’t for the faint hearted, but Frēda Banana’s pearl and bead embellished round sunnies were amongst the most original accessories to launch last year, adding an instant touch of cool to any look.

Designed in a Notting Hill atelier by former creative consultant Alexia Hebet, each pair is a labour of love, taking up to two hours to assemble. A combo of polarized lenses and stainless steel bodies, these aren’t just fashion styles but are truly built to last, with a free after-care service testifying to the quality of the brand.

Tempted? We sat down with Alexia, the Founder and Creative Director, to find out more…

Where did the idea for Frēda Banana come from?

Inspiration came from the infamous Burning Man Festival – there’s a radical self-expression there which is mirrored in the unique feel of Frēda Banana.

Who do you design for?

Continuing with the Burning Man theme, Frēda Banana is an inclusive and original brand, our designs are for everyone. Most of our customers are fun, well-travelled, stylish, confident and international. 

Which are the most popular styles?

Our current Best sellers are VIC and TOSCA. We love to collaborate as well; we recently partnered with Ekat suits for a Bowie collection, and we are also launching a special edition at the famous Blakes hotel in London, plus producing masks for The Animal Ball hosted by the Royal Family, currently on exhibit at the V&A Museum. As a designer, creating special editions for clients is always exciting.

Who would you love to wear your sunnies?

The late, great Prince. 

Do you have any celeb fans?

Suki Waterhouse wore a pair at Glastonbury, but they’re also loved by fashion influencers such as Poppy Delevingne, Camille Charriere, Soraya Bakhtiar, Bip Ling and many more.

What does 2017 hold for the brand?

2017 is going to be a very exciting year for Frēda Banana. We are re-launching our current collection with Net-a-Porter in the next few weeks, as well as looking forward to finalising details and designs for AW17 with a few surprises on the way.

Visit FrēdaBanana.com

Tara White, £160
Amanda Pink, £160   
Inspiration Credits: Instagram.com/FredAbanana, Instagram.com/SrroStyle, Instagram.com/FredAbanana, Instagram.com/Mimimonzon
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