15 August 2018

Vegan & Cruelty Free Hair Products That Work

When beauty editors are falling over themselves to get their hands on a brand, we take note. Case in point? IGK, the achingly cool hair brand known for its Instagrammable packaging and irreverent product names, which recently made its way across the pond and onto British beauty shelves. The ultimate cool girl hair offering, keep scrolling to find out why it’s the offering to keep on your radar…

Photography: instagram.com/igkhair

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What’s the concept?

The brainchild of four innovative session stylists, US brand IGK Hair has finally made its way to the UK, having recently launched in Space NK stores nationwide and online. Aimed to give women everywhere effortless It-girl hair, each of the 26 products in the collection has a corresponding hashtag featured on the packaging, and is used to share looks created by IGK and its customers on Instagram. With tongue-in-cheek product names and world-class formulas (think buzzword ingredients like coconut oil and turmeric), it’s no wonder IGK’s products are causing a serious stir on the beauty scene.

What’s on offer?

Whether you’re after a new shampoo or styling product, the range has you covered. What’s more, the entire range is vegan, cruelty-free and free from parabens, sulphates, mineral oil and petroleum so rest assured they’re doing you, and the planet, some good.

What are the hero products?

The brand’s dry shampoos are shaking up the haircare sphere (there are three different formulas, depending on how gritty you like the finish) whilst the No More Blow Air Dry Spray, giving a blow-dry effect without a hairdryer (trust us – it’s genius), is ideal for the summer months. We’ve also been loving the Cleansing Walnut Scrub and are truly obsessed with the Thirsty Girl Leave-in Conditioner; enriched with hyaluronic acid to nurture brittle ends. The recently launched Good Behaviour Smoothing Spray is also one to try – it guarantees keratin-like results without the damage, 24-hour frizz control and 450-degree heat protection.

Who’s it for?

Whether you’re a hair junkie on a mission to nail the covetable tousled, piece-y look or a beauty newbie looking to mix up their hair routine, IGK won’t disappoint. Bottle blondes will also love the Mixed Feelings Mixing Drops, a game-changing leave-in treatment created to banish brassiness and boost shine. One scroll through the brand’s Insta feed and you’ll see the appeal for women with hair of all types and textures.

Shop the brand now at SpaceNK.com, or visit IGKHair.com for more information