The Hot List: November
The High-Street Campaign:
H&M Diwali
Ahead of Diwali, H&M has joined forces with cult Instagram account Diet Paratha to create a capsule collection of pieces in celebration of the Festival Of Lights. The founder of Diet Paratha, Anita Chiba, has long worked to improve South Asian representation in mainstream media – and in this campaign you can expect see familiar faces such as Kim Mann and Kirthanaa Naidu.
Visit H&M.com
The Shoe Collab:
Clarks x Jorja Smith
British shoemaker Clarks has partnered with singer-songwriter Jorja Smith to reimagine its cult suede desert nomad shoes as mules. Merging the brand’s classic aesthetic with that of the artist’s, the new style has been carefully crafted and sustainably made, featuring a sleek finish and modern cross-stitch detail. We just know it will be all over our TikTok this winter.
Visit Clarks.com
@KylieJenner
The Celeb Fashion Brand:
KHY by Kylie Jenner
Kylie Jenner took to Instagram last week to launch another arm in her already highly successful business empire. Her first solo foray into fashion – not in collaboration with another brand – KHY is said to reflect her own wardrobe, offering luxury pieces at an accessible price. While we haven't seen all that much of the collection yet, a first look reveals that outerwear and faux leather are the main themes.
Follow @KylieJenner & @KHY
The Foodie Launch:
Grind x Pip & Nut
Grind is known for cool collaborations and innovative launches from its canned drinks to its work with Our Place pans. Now it’s teamed up with nut butter specialist Pip & Nut – a firm supermarket favourite – on a range of peanut butter cups, blending Grind’s signature coffee into the mix for a delicious twist on a classic treat.
Visit Grind.com
The High-Street Hair Drop:
Zara x Guido Palau
Zara has expanded its beauty line with the launch of Zara Hair. Formulated, curated and designed in partnership with renowned hair stylist, creative director and long-time Zara collaborator Guido Palau, the four-piece collection plays on a gold theme with a gel, spray and other accessories.
Visit Zara.com
The Cosy Collab:
Tekla x Birkenstock
Tekla and Birkenstock have created a collection that brings Birkenstock’s signature footwear styles together with Tekla’s classic sleepwear heroes. The collaboration marks Birkenstock’s first step into the world of clothing, with lounge-inspired silhouettes and cosy fabrics. Plus, the brands have put a new twist on the Birkenstock Boston clog – releasing it in a new colourway, with updated accents and details.
Visit Birkenstock.com
The Cool Crossover:
Ganni x 66°NORTH
After the success of the brand’s first two collaborations, Ganni and 66°NORTH’s latest collection has arrived just in time for the drop in temperature. Across an array of down puffers and floor-length waterproofs – all of which draw from 66°NORTH’s high-performance designs – you can still expect to see Ganni’s cool Scandi edge.
Visit Ganni.com
The Social Cause:
Spotify x Nike x FLO – Make Moves
Spotify has partnered with Nike to launch the Make Moves social impact initiative. At a time when teenage girls are more than twice as likely as boys to experience poor mental health, this initiative strives to inspire the next generation of young women to unlock their confidence through movement. Using multiple £20,000 grants, its purpose is to pioneer girl-first programme ideas – and in line with Black History Month, British girl band FLO is leading the way as fund ambassadors. To celebrate the campaign, an impactful mural has been created on Great Eastern Street in Shoreditch.
Visit Spotify.com
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