Known as the ultimate designer denim destination, the eponymous brand was founded by Donna Ida Thornton back in 2006. The brand now has two boutiques (the other is in Elizabeth Street in Belgravia) where they offer their famous ‘Denim Clinic’ to fit you in to the perfect pair of jeans.
Guests were treated to an extra special 15% OFF their purchase from favourite brands like J Brand, Donna Ida’s own label IDA, Frame, Current/Elliot, Bella Freud, 360 Cashmere, Wildfox and more, as well as a free denim distressing service to get that perfect on-trend shredded look. Plus there were free juices from NOSH Detox and manicures from the team at Perfect 10.
And, as if that wasn’t enough, attendees also got to take home a Hey! Holla tote bag filled with SL-approved goodies worth £50. This included...
- A stunning Jiya Jewelry Bracelet
- Healthy essentials like a Primal Pantry Paleo Bar, NOSH’s Raw Booster Powder, Aduna’s Baobab Superfruit Powder and a voucher for BOOM Cycle classes.
- And lots of beauty, like Pai Skincare’s Rosehip Bioregenerate Oil, Aromatherapy Associates’ Rose Body Gel, a Perfect 10 voucher and a Wow Brows voucher, too.