Cult New Nail Brands To Know |

We’ll confess to a slight nail polish obsession here at SL – after all there is nothing a like mani to make you feel ready to go – so we’re always on the lookout for new brands.

Here are four cult collections to check out if you fancy something a little special for your next manicure session...

Nail Polish In Blue Iris, £15 | Jin Soon
Cherry Berry Nail Polish, £15 | Jin Soon 
Coquette Nail Polish, £15 | Jin Soon

Jin Soon

Open any magazine and you’re bound to catch a glance of manicurist Jin Soon Choi’s handiwork. The fash pack favourite recently launched her own range, with a variety of on-trend and classic shades named by her model clientele. Each quick-dry polish delivers a long-lasting, opaque and glossy finish, and is free from any harmful nasties.

Berry Naughty Nail Polish, £14 | Eve Snow
Gigi Roux Nail Polish, £14 | Eve Snow
Life's A Peach Nail Polish, £14 | Eve Snow

Eve Snow

Founder Yvette Snowden launched Eve Snow with the aim of creating a luxury British brand with a conscience. Each polish is vegan-friendly and formaldehyde-free, while the super nourishing formulas are infused with Marula Oil, Vitamin B12 and Equisetum Extract, setting them apart from other lacquers.


Liquid Buff Nail Polish, £18 | RGB
Pansy Nail Polish, £15 | RGB
Oxblood Nail Polish, £15 | RGB


Founded in LA in 2009, RGB has quickly become the beauty insider’s go-to brand for chic, catwalk-inspired shades. The collection’s signature, high-shine and chip-resistant formulas have a smooth texture for polished perfection.

Stockholm Syndrome Nail Polish, £19 | Smith & Cult
Suburban Warrior Nail Polish, £19 | Smith & Cult
Vegas Post Apocalyptic Nail Polish, £19 | Smith & Cult

Smith & Cult

For vampy and unique shades, look to Smith & Cult. The ‘Vegas Post-Apocalyptic’ lacquer actually contains finely ground rose gold – talk about the luxe touch. Launched last autumn, we love the brand’s quirky names, inspired by the diary entries of an imagine heroine, while the signature glossy gold lids will make these bottles a stand-out addition to any bathroom shelf.


You are not seeing this website as it was intended. Please try loading it in an up to date web browser.