​#ThisGirlCan Campaign | sheerluxe.com
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Maybe it’s the constant stream of perfect-looking models working out on Instagram or simply the worry that we’ll be the only one who is sweaty and uncoordinated, but many women have reservations when it comes to participating in sport. And the statistics back this up – according to a Government survey, there are 2m fewer active women than men in the UK, and a large part of this is because of the pressures of outdated health trends.

Lucky then, that the new empowering workout campaign ThisGirlCan is here to change all that by getting regular women fired up about getting fit. Developed by Sport England, it aims and encourages women to ‘wiggle, jiggle, move’, and to have fun while doing it – a sentiment backed up by their campaign video showing women like us (with wobbly bits and red faces) participating in a variety of sports.

“Before we began this campaign, we looked very carefully at what women were saying about why they felt sport and exercise was not for them,” said Sport England chief executive Jennie Price.

“One of the strongest themes was a fear of judgement. Worries about being judged for being the wrong size, not fit enough and not skilled enough came up time and again. This campaign says it really doesn't matter if you are a bit rubbish or completely brilliant.”

Have a watch of the video yourself below for a hefty dose of fispiration, then head to their website for activity listings you can take part in. You can even Instagram your sport sessions with the hashtag #thisgirlcan for a little more girl power-backed motivation in your next class, on the treadmill or out on the playing field.

Visit ThisGirlCan.co.uk



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