London’s Coolest New Beauty Destinations |

London’s Coolest New Beauty Destinations

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London has it’s finger on the pulse when it comes to beauty stores, and these six new London-based beauty boutiques combine cult products and interactive technology with cutting-edge treatments and professional advice to revolutionise your shopping experience. So, whether you’re after a 15-minute facial, insider tips or Instagram-worthy nails, meet your new one-stop beauty stores...

The Estée Edit, Carnaby Street

Estée Lauder’s first ever stand-alone store on London’s Carnaby Street is a beauty emporium dedicated to The Estée Edit – the fun, sister brand of Estée Lauder.  Focusing on bright colours, strong pigments and innovative packaging, you’ll be hard pushed to leave the store empty handed. Expect beauty masterclasses and skincare consultations galore.

Plus, selfie fans will fall head over heels for the brand’s photo-ready range – keep an eye out for the Flash Photo Powder, £24, which contains light-reflecting blue pigments to help create a luminous complexion. Clever stuff.  

Visit Esté


WAH Nails, Peter Street

Up the ante on your standard shellac with a visit to WAH’s new flagship salon in the heart of Soho. The brainchild of Sharmadean Reid – responsible for many a personalised manicure across the capital – the store offers everything from ombre nails to tiger prints.

The ground floor is an interactive discovery zone offering nail printing and product testing, while the basement houses the treatment area with six manicure desks, three pedicure chairs and a cocktail bar (naturally). Plus, get your retail fix with WAH London’s own range of products and shop a curated edit of polishes from independent beauty brands.



Innovation by Space NK, Regent Street

Space NK’s latest store on Regent Street (just a stone’s throw from Topshop) is the stuff of beauty dreams. Alongside the usual cult offerings, the store will test the brand’s most innovative product launches, and the space will house an on-site beauty school, with a plethora of beauty events giving customers valuable insight and access to the industry’s hottest experts.


On a Similar Note

Fabled, Tottenham Court Road

In case you missed it, the beauty industry recently switched gears with the launch of Fabled by Marie Claire – a joint venture between Marie Claire and Ocado, with products available both online and in store, on Tottenham Court Road. The store will satisfy beauty aficionados, bringing together digital interaction with luxury experiences.

With cult products from the likes of Bobbi Brown, Nars and Clinique, as well as hero brands such as Bourjois and Rimmel, Fabled has an impressive mix of some of our favourite beauty products. With on-hand expert recommendations and options to try before you buy, your make-up bag will thank you.



Chanel, Old Spitalfields Market

Iconic French fashion house Chanel caused quite the stir when it made permanent its pop-up boutique in Covent Garden back in 2013, so we’re keeping a beady eye on Chanel’s latest space in Old Spitalfields Market. Showcasing Rouge Allure Ink – the brand’s new line of liquid lip colours – the immersive store enables beauty lovers to customise their look with lip menus and interactive screens.

Also on offer are personalised make-up tutorials and one-to-one sessions with fragrance experts.



Skin Laundry, Liberty of London

The rise of light therapy treatment shows no sign of abating and Skin Laundry’s UK outpost at iconic department store Liberty ticks all the boxes. Book in pre-party and a cleaner, tighter, smoother complexion will be yours in just 15 minutes. Plus, the team are so confident in the treatment that your first session is free of charge.

Got a little more time on your hands? Head over to the Bobbi Brown counter post-session for a party make-up application (£30, redeemable against purchase) – Skin Laundry’s lack of downtime means make-up can be applied straight away.


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