Whether it’s splurging on the latest serum or getting a supersonic facial, we go to great lengths to preserve a youthful complexion – so why undermine the effort when it comes to make-up? From using the wrong shade of lipstick to skipping primer, here are the most common beauty blunders and how to avoid them for a radiant, ageless complexion...
SKIPPING PRIMER: While a less-is-more approach is key when it comes to make-up and ageing, make an exception for primer. Depending on your complexion’s needs, a primer can work wonders to diffuse the look of fine lines and open pores – apply underneath your foundation for a flawless finish.
CHOOSING A DARK LIPSTICK: As we age, we lose definition in our lips, so for a more youthful finish, opt for a shade that adds fullness. Unfortunately, dark colours do the opposite, making lips look smaller and less plump. Our top tip? Choose a mauve or pink shade and, for a long-lasting finish, use a lip liner in a matching hue to keep your pout looking precise. We love Hourglass’ hot-off-the-press Girl Lip Stylos, £24, for their beautifully creamy yet understated finish.
WEARING THE WRONG FOUNDATION: The cornerstone of a youthful complexion, the right foundation is a delicate balance – too light and you’ll end up looking washed out, emphasising discolouration and fine lines, but too dark and you’ll find your complexion dull and lifeless. Try matching your shade to the skin on your chest, and always ask for a sample to take home before you splurge on a full-size bottle.
Another golden rule? Avoid foundations that offer a full coverage (their heavy formula will sit in fine lines and accentuate their appearance), opting instead for serum-based formulas such as Bare Minerals’ BareSkin Serum Foundation, £27.
APPLYING CAKEY CONCEALER: The skin under your eyes is seven times thinner than the rest of your face, and gets thinner as you age. Remember, only a light touch is necessary when it comes to covering up dark circles and if your concealer is too thick or not the right colour, you’re accentuating more than you are concealing.
USING BRUSHES FOR EVERYTHING: When it comes to applying foundation and concealer, never be afraid to use your fingers, as the heat from your hands can help to warm the product, allowing it to mimic the skin for a smooth, even and natural glow. If you aren’t prepared to totally forgo your make-up tools, meet halfway and invest in a Beauty Blender, £16, the secret to a flawless finish.