The Products You Need For Perfect Brows |
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Well-shaped brows are the key to emphasising your eyes and adding structure to the face – the basis of any polished make-up look, since 2011, the industry for brow products has tripled in size and is now worth more than £20m, with the average woman spending over £200 per year on filling, shaping and styling.
But achieving the perfect shape and definition is far from easy, especially without professional help. We turned to grooming guru Shavata Singh for her top tips on how to shape and maintain...


Find Your Shape

Getting your brows professionally manicured really does make all the difference – eyes are arguably the most important facial feature, so having them framed with beautiful brows makes sense. It doesn’t take long and even if you only go once to find your shape and learn more about what suits you, it will be worth it.

Make An Effort To Maintain

Once you have your shape, make an effort to nurture your brows. Tweeze a few hairs daily – whilst the hairs are short, it’s easier to tell which should stay and which need to go. And when it comes to grooming, try to tweeze after a hot bath or shower (your hairs will be softer and pores more open) and always in natural light. 

Use The Right Mirror

When you tweeze your brows, sit in front of a large mirror and use a magnified hand-held mirror, too – this will give you an overall realistic view and the hand mirror helps with the detail. Just move from mirror to mirror as you tweeze.

Avoid Over-Plucking

This might sound obvious, but hair doesn’t always grow back and you can run the risk of permanently losing your most flattering shape. If you feel like you have over plucked, stop tweezing and let brows grow out. The cycle of hair growth is around eight to 13 weeks, so be patient.

Don’t Get Obsessive

Remember, brows are sisters, not twins, so don’t try and make them identical as you’ll end up plucking them to nothing. Also, avoid copying other people’s brows, as the best-looking brows are the ones that suit your face shape and look.

Get The Kit

As well as a brow brush, a pair of amazing tweezers and a magnifying mirror, remember that brow make-up can make all the difference. Pencils are ideal for women who want to draw in shape, while shadow or pomade is great for those after a bolder finish.


Shop SL’s edit of the ultimate brow products...

Gimme Brow Volumising Gel, £20 | Benefit

Cheat at fuller brows with this volumising fibre gel, which creates buildable and natural-looking definition.

Eyebrow Brush, £22.50 | Bobbi Brown

With firm bristles for a precise application, this brush is a shortcut to polished brows.

Instant Lift For Brows, £16.50 | Clinique

A clever pencil and highlighter combo to enhance eyes.

Brow Now Stay-In-Place Brow Gel, £17.50 | Estée Lauder

For those who prefer a more natural look, this luxe gel will keep brows and arches looking groomed.

Eyebrow Kit, £34 | Guerlain

With three powders to structure and groom, this nifty palette will leave brows looking their best.

Eyebrow Pencil, £19 | Laura Mercier

Loved by many a make-up artist, this creamy wax-to-powder formula works hard to fill and shape for a polished look.

Brow & Eyeliner Brush, £12.50 | Liz Earle

Prime for defining brows and lining the eyes alike, this make-up brush gets our full beauty marks.

Fluidline Brow Gelcreme, £16 | MAC

Apply with an angled brow brush for a long-wearing, high-definition finish.

Brow Wow Longwear Pencil, £19 | Marc Jacobs

With advanced technology, this clever pencil delivers hair-by-hair, buildable definition for a statement look.

Classic Tweezers, £20.95 | Tweezerman

A must-have in any beauty arsenal, these award-winning tweezers are essential for groomed, gorgeous brows.

Brow Box, £22 | Urban Decay

This handy box will impress even the most ardent of beauty junkies, full of the tools and powders needed for a bold brow.

Couture Brow Marker, £21 | YSL

The ultimate tool for made-to-measure brows, this angled felt-tipped pen will define brows to frame the face.


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