Mascara Mistakes You Are Making |
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Finding the ultimate mascara is the Holy Grail of beauty – long luscious lashes frame the face and emphasise the eyes. Failing to get the best out of your lashes could be down to something as simple as the way you swipe your wand. Read on to discover the five mascara mistakes you may be making and how to fix them...

Applying Too Many Coats

Bold, statement lashes may be the look you’re after but simply layering coat after coat is not the best way to achieve this and you can be left with a messy mass. If a single swipe isn’t giving you the volume you need, consider switching to a thicker formula. Marc Jacob’s hot-off-the-press Velvet Noir Major Volume Mascara, £22, will do the trick – the curved brush and intense black formula guarantee even coverage and big lashes.

Pumping The Wand

Don’t be deceived – pumping your wand in and out of the tube doesn’t mean it’ll end up saturated with product. In fact, doing this traps air and bacteria inside, making the formula dry out faster. Instead, make like the pros and gently twist the wand, pulling it slowly from the tube. Not only will this prevent your mascara from drying, it will evenly distribute the product, ensuring a smoother application. If you’re prone to pumping, invest in Lancôme’s Grandiose Mascara, £26 – the bottle is designed to prevent just that. Clever stuff.

You Don’t Wiggle Your Wand

If you just pull your mascara wand straight through your lashes, there’s a high chance you’ll end up with an uneven finish and untouched roots. To give optimal length and volume, wiggle the wand horizontally through your lashes – you should be making little ‘z’ shapes as you pull up. Thicker, fuller lashes guaranteed.

Choosing The Wrong Wand For Your Lash Type

Just as lashes come in all shapes and sizes, so do mascara wands. Achieving a perfect set of peepers is more likely if you choose the right wand for you. Remember the rules – if your lashes are fine, resist the temptation to select a big wand; while it might load your lashes with product, it weighs them down and gives an unprofessional finish. Instead, opt for a narrow brush with a pointed tip, which will target hard-to-reach lashes and maximise your assets. Sound familiar? Try Eyeko’s Eye Do Mascara, £19, or Lord & Berry’s Mascare Treatment, £14.

Harsh Removal

Taking make-up off may be a chore, but half-hearted removal can damage the skin around the eyes and cause lash loss. The golden rule? Soak a cotton pad in eye make-up remover and hold it against the lashes for a few seconds before gently sweeping away. This technique allows the remover to dissolve the mascara, avoiding the need to rub or scrub at the delicate eye area. For foolproof removal, try Garnier’s Micellar Cleansing Water, £1.33 or Clinique’s clever Take The Day Off Balm, £22, which can be used on skin and eyes.

Velvet Noir Major Volume Mascara, £22 | Marc Jacobs
Micellar Cleansing Water, £3.33 | Garnier
Eyeko Eye Do Mascara, £20 | Eyeko
Grandiose Mascara, £26 | Lancôme
Take The Day Off Balm, £22 | Clinque
Mascare Treatment Mascara, £14 | Lord & Berry
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