Lancôme Launches Teint Idole Ultra Wear | sheerluxe.com

Lancôme Launches Teint Idole Ultra Wear

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Lancôme’s legendary bases have always had their place in our make-up bags, but it’s the brand’s Teint Idole that has gained true cult status over the years, promising long-lasting, flawless coverage with a comfortable finish. And now, one of our favourite foundation formulas has been given a new-generation upgrade, as Lancôme unveils Teint Idole Ultra Wear, a foundation that has been eight years in the making…

Tell us about the launch... Achieving a flawless, picture-perfect complexion just got one step easier with the launch of Lancôme’s Teint Idole Ultra Wear Foundation. Previously known as Teint Idole Ultra 24H, the updated formula is now available in 40 shades, meaning finding your perfect match is no longer a tricky feat.

And what’s the foundation like? It’s an oil-free, long-wearing liquid foundation that delivers medium-to-full coverage, leaving a natural-looking, velvety-matte finish for up to 24 hours.

Why is it a cult product? The foundation’s innovative formula offers lasting, buildable coverage without feeling thick or greasy on the skin and works hard to blur imperfections – from redness to open pores. Cleverly, it adapts to your skin’s pH so colour stays put all day, meaning there’s no need to retouch. It’s also packed with SPF15 to protect the complexion from UV rays and the addition of perlite and silica help to absorb oil for a shine-free finish.

So, who’s it for? Anyone on the hunt for a long-lasting foundation that offers medium-to-full coverage as well as those who struggle to find their perfect shade. From ivory hues to rich ebony, Lancôme’s spectrum of shades has you covered. The brand has even launched a game-changing Shade Finder, enabling you to match your skin type to the complexions of 40 Lancôme beauty advisors, making buying foundation online totally fool-proof.

Anything else? After eight years of adaptations to the formula and finish, this foundation is truly one of a kind. It’s also dermatologist-tested and noncomedogenic (it won’t block pores), making it suitable for sensitive complexions and ideal for those prone to blemishes.
 
Lancôme Teint Idole Ultra Wear is available nationwide and at Lancôme.co.uk, priced £31.50

Teint Idole Ultra Wear Foundation, £31.50
 

 

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