Beauty Hot Product: Eyeko Lash Alert Mascara |

Beauty Hot Product: Eyeko Lash Alert Mascara

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From waterproof to volumising heroes, no woman is ever without a mascara. So when Eyeko, known for their innovation formulas and lash expertise, launched their Lash Alert mascara, it was no surprise that the beauty world went mad…

Tell us about the launch...

Mascara authority Eyeko has been creating game-changing formulas since 1999, and its latest Lash Alert mascara is no exception. Having already been spied in the hands of make-up artists such as Liz Pugh and bloggers Lucy Williams and Roxi Nafousi during LFW, we were excited to get our hands on this lash-boosting formula.

So, what makes it so special?

Packed with caffeine to stimulate growth – a first for the brand – as well as a double dose of fibres and amino acids for unparalleled volume, the high-tech formula guarantees serious curl and care all day long. Boasting Eyeko’s most growth-promoting and dramatic formula yet, a cocktail of shea butter, arginine and biotin will help to nourish and repair damaged lashes for a healthy, full flutter in the long-term.

Does it last?

Yes, Lash Alert is a hard-working and long-lasting mascara, its nifty formula won’t crumble or flake, even after 12 hours, and the ultra-black fibres make coating every lash a breeze.

Anything else?

The launch is the brand’s most botanical formula to date, and is cruelty-free to boot. 
Want in? Eyeko’s Lash Alert Mascara is available from priced £19. Shop SL’s edit of the cult Eyeko mascaras to invest in now...

Black Magic Mascara, £19 

Eyeko’s best-selling mascara locks in colour and hold for 12 hours.

Lash Alert Mascara, £19

With caffeine and added fibres for a wide-eyed look that will last all day.

Eyeko x colette Bespoke Mascara, £25

This legendary mascara will improve lash health and coat even the tiniest of lashes for a clump-free finish.

Skinny Brush Mascara, £19

An intense, jet-black formula to extend, volumise and separate lashes.

David Downton For Eyeko, £22

The clever elongated brush will hug the lash line for a built-in liner look and a dramatic finish.

Rock Out & Lash Out Mascara, £19

With a custom guitar-shaped brush to thicken, lengthen and curl lashes.


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