Site Of The Week: Beauty Pie |

Site Of The Week: Beauty Pie

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It’s not often a beauty business causes such a stir among industry insiders, but then again, Beauty Pie is no ordinary label. Cutting out the middleman, Beauty Pie is akin to a buyer’s club, allowing you to purchase direct from the factories that supply make-up to well-known, luxury brands. Become a member and a lipstick – among countless other beauty treats – is yours for just over £3. Intrigued? We found out more…

The concept...

The brainchild of Marcia Kilgore (the health and beauty entrepreneur behind Bliss, FitFlop and Soap & Glory), Beauty Pie is a game-changing members club offering high-quality make-up at transparent factory costs. And not just any old factories, but those used by some of the world’s leading make-up manufacturers, spanning France and Italy to South Korea. In short? Take away overpriced packaging and brand mark-up (up to 12 times, we’ve been told) and you’re left with bargain beauty.

So, how does it work?

Members pay a fixed fee of £10 per month (excluding shipping fees) to have access to the online store – foundations start at just over £4, concealers £3, blushers around £2.50, mascara £1.90 and lipsticks from £2.20. Members are limited to spending £100 per month, based on the ‘regular price’ of individual items (not the Beauty Pie prices), meaning you can buy between three to five pieces per month.

And what products are on offer?

Covering all the make-up bases, there’s an impressive range of foundations and concealers – as well as countless lipsticks, primers, liners and mascaras. Standouts include the Everyday Great Skin Foundation (£4.75) and the Triple Beauty Liquid Luminiser (£2.71) although we’re keeping an eye out for a soon-to-launch skincare range.

What are people saying?

“A fun, modern way to shop for make-up affordably,” according to Glamour, while Vogue Health and Beauty Director Nicola Moulton raves about the Liquid Luminiser, saying it’s “as good as any I’ve tried”, adding that “the prices may be low but the quality certainly is not.” However, The Telegraph has criticised Beauty Pie’s limited shade range, and says “if you’re a label lover, Beauty Pie isn’t going to float your boat.”

Is there a catch?

While there is a three-month minimum when it comes to membership, the low prices really are what they say, aside from a £2.99 standard delivery charge.
Shop our edit of the best Beauty Pie products to stock up on now...

Futurelipstick Satin, £20

With a creamy satin finish, this lightweight lipstick comes in eight shades.

Everyday Great Skin Foundation, £30

A lightweight fluid that offers medium coverage for a soft-focus finish.

Luxury Pro Basics Makeup Brush Kit, £80

With super-soft fibres, these make-up artist approved brushes are a must-have in any beauty kit.

Incrediblur Concealer, £18

Velvety smooth with a second-skin finish, this hard-working concealer will hide dark circles and blemishes.

Moonlighting Balm Radiance Powder, £26

A unique melt-on-contact texture guarantees a lit-from-within glow.

Superglazy Lip Gloss, £19

This clever balm-gloss hybrid will leave lips glossy and perfectly moisturised.

The Ten Best Smoky Eyeshadow Shades, £35

These buildable shades glide on smoothly, offering endless make-up looks.

Triple Beauty Liquid Luminizer, £20

Dab onto cheekbones or mix into foundation for bespoke radiance.

Uber Curl Drama Mascara, £20

The high-tech brush and ultra-black formula guarantees serious volume for a full flutter.

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