Affordable, results-driven and already causing a stir in the beauty world – Beauty Pie’s skincare range has got us pretty excited, and it seems we’re not alone. Nearly two years in the making, the initial drop sold out in just six hours. Thankfully, there’s now more stock, so if you missed out first time round, here’s why you need to be quick off the mark...
First things first – what is Beauty Pie?
The brainchild of Marcia Kilgore (the health and beauty entrepreneur behind Bliss, FitFlop and Soap & Glory), Beauty Pie is essentially a members club offering high-quality products at transparent factory costs – the same factories used by some of the world’s leading make-up manufacturers. When you take away the overpriced packaging and brand markup (which can be up to 12 times more), you’re left with quality products and bargain beauty.
So what about the skincare?
Expanding their initial make-up range, it’s the brand’s skincare offering that has us excited. From a 95% naturally derived cleanser to the Korean-inspired Overnight Moisture Infusion, the 11-piece collection has been created by some of the world’s best cosmetic chemists and comes complete with a full ingredient list as well as a run-down of costs – a rarity in the beauty industry.
Who’s it for?
According to Kilgore it’s formulated for “all skin types and for all ages”, so it suits anyone who values quality formulas without sky-high prices, that’s everyone, right?
Any hero products?
So far, bestsellers include the Plantastic Micropeeling Super Drops, a fruit and salicylic acid-based serum to even skin tone and tackle breakouts, and the Uber Youth Super Serum, a concentrated anti-ageing serum to fight wrinkles and dehydration. We give full marks to the cream-to-milk Double-Phase Daily Deep Rinse-Off Cleanser, formulated with baobab, meadowfoam seed oils and aloe vera. And beauty bloggers are raving about the Super Pore-Detox Black Clay Mask, aka the “master of all mud masks”.
Sounds good. What’s the damage?
A three-month minimum membership will set you back £30, but the low prices are worth it. Aside from the £2.99 delivery charge, the cheapest product in the range (the cleanser) will set you back just £4.92, with the serums and moisturisers all under £8. The most expensive product, the Ultimate Anti-Ageing Cream, is only £10.34 (but £100 to non-members).
Is there a catch?
Not a catch per se, but as members are limited to spending £100 per month (based on the ‘regular price’ of items, not the Beauty Pie prices), you may only be able to purchase one skincare product every four weeks, so if you’re thinking about re-stocking all your skincare products overnight, think again.