The Cheap, Hardworking Beauty Brand We Love |

The Cheap, Hardworking Beauty Brand We Love

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If Dr Jart is the beauty brand you’ve seen (it’s widely stocked on the UK high street) but haven’t paid much attention to, it’s high time that changed. With a host of new products having recently made their way to UK shelves, it’s the affordable, hardworking, science-backed skincare hero that’s been hiding in plain sight. Here’s why this Korean brand has caught our eye…

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Korean dermatologist Dr SungJae Jung and entrepreneur and close friend JinWook Lee launched Dr Jart back in 2001. Three years later, the duo unveiled their heroic BB creams (more on them later), and they now offer a whole host of cult, science-backed products.

What makes it different?

The combination of know-how from expert dermatologists with a drive for innovation and surprisingly affordable prices – expect change from a fiver for some of their most-loved products. And, unlike a lot of Korean skincare making waves in the beauty world, it’s widely available in the UK.

What’s on offer?

Your entire skincare routine – everything from moisture-infusing creams to multi-action foam exfoliators and micellar formulas. Plus, the unique rubber sheet masks - if you’re a beauty lover, you may have spied them on Instagram. With one to suit every skin type – we recommend the mask aimed at tackling laugh lines and crow’s feet – you’re covered for every complexion woe.

And what are the bestsellers?

Without a doubt, the BB Cream – priced at just £3.99, the brand’s first-ever product remains a bestseller the world over. Dubbed Asia’s wonder product, the clever formula moisturises, corrects and protects with SPF30 for smooth, healthy-looking skin.

What are people saying?

Harper’s Bazaar rate Dr Jart’s sheet masks as an anti-ageing hero, while Refinery 29 describes the entire range as a “twist on dermatology” with a host of “innovative and effective” products. British skincare guru Caroline Hirons has listed the Ceramidin Cream, £35.50, in her Hall Of Fame.

Who’s it for?

As results-driven skincare without a hefty price tag, Dr Jart should be on everyone’s radar. Asia has long been at the centre of beauty innovation, so you can be sure this is science-backed skincare and then some.

What’s the damage?

Prices vary – the legendary BB cream costs £3.99 while other creams and serums go up to £35-plus; sheet masks are around £10 each.



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