7 Beauty Brands Bloggers Love | sheerluxe.com

7 Beauty Brands Bloggers Love

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When you’re in need of a new mascara or some skincare help, you can’t go wrong with a recommendation from those in the know. So, what do make-up artists and beauty bloggers go back to time and time again? From cult products to under-the-radar finds, these are the brands industry insiders swear by…

Iconic London

Founded by British make-up artist Jade Elliott, Iconic London’s trend-led, celebrity-approved products grace the feeds of many a beauty blogger, and for good reason. From contouring tools and highlighters to professional brushes, this is the range responsible for many a flawless face. The Illuminator Drops, £32.99, are a cult buy – add to foundation, primer or moisturiser for a customisable glow.

SL's Hero Products...


Buffer Pro-Evo Make-Up Brush, £33 | Iconic London

Illuminator Drops, £33 | Iconic London

Strobing Sticks, £30 | Iconic London


Laura Geller

Never heard of Laura Geller? This lesser-known beauty brand is shaking up the make-up scene, offering innovative ‘baked’ powders (they’re longer-lasting and guarantee a streak-free application), pioneering primers and creative colours. The easy-to-apply formulas and professional finish mean everyone from beauty beginners to experts are covered. Bonus – everything is surprisingly affordable.

SL's Hero Products...


Balance-N-Brighten Baked Correcting Foundation, £26 | Laura Geller

Filter Finish Baked Radiant Setting Powder, £25 | Laura Geller

Liquid Gelato Pillow Top Illuminator, £21 | Laura Geller



Skincare junkies should look no further than NIOD – described as “skincare for the hyper-educated”, the brand’s new-generation serums, cleansers, treatments and mists harness scientifically proven ingredients for some serious results. Our must-have? The Copper Amino Isolate Serum, which focuses on maintaining skin health. Bloggers also rave about the hydration-boosting Hyaluronic Hydration Serum, priced at an affordable £25. You heard it here first.

SL's Hero Products...

Copper Amino Isolate Serum Anti-Ageing Serum, £38 | NIOD

Multi-Molecular Hyaluronic Hydration Serum, £25 | NIOD

Photography Fluids, £21 | NIOD



Pixi’s beauty range promises healthy skin that glows from the inside out. And it delivers. Take, for example, Glow Tonic, the bestselling beauty phenomenon bloggers can’t live without (skincare guru Caroline Hirons even teamed up with Pixi to create the iconic Double Cleanse); packed with glycolic acid and soothing aloe vera, it will counteract dullness to leave skin beautifully luminous. Pixi’s cosmetic line-up gets full marks, too – try the bestselling smoky-eye perfecting Silky Eye Pens or the contour-creating palettes for a flawless face.

SL's Hero Products...

Double Cleanse, £24 | Pixi

Glow Tonic, £18 | Pixi

Glow Peel Pads, £24 | Pixi



From complexion-boosting blushers to innovative skincare solutions, Stila’s long-lasting formulas are known and loved by make-up artists and bloggers alike. Try the iconic 10-in-1 Beauty Balm to tackle wrinkles, or the One Step Correct, a colour-correcting primer that will help fake the appearance of even, radiant skin.

SL's Hero Products...

One Step Correct, £24 | Stila

Aqua Glow Watercolour Blush, £20 | Stila

Stay All Day 10-In-1 Beauty Balm, £26 | Stila


The Ordinary

Deciem’s latest addition to its ever-growing skincare repertoire, The Ordinary, is anything but. Whether you’re after a puffy-eye-busting caffeine solution, skin-smoothing argan oil or complexion-boosting retinol, they’ve got you covered. The USP? Everything in the  range will give you change from a £20 note and the results are second-to-none.

SL's Hero Products...


Advanced Retinoid 2% Face Serum, £8 | The Ordinary

Azelaic Acid Suspension 10% Face Serum, £5.50 | The Ordinary

Hyaluronic Acid 2% + B5 Face Serum, £6 | The Ordinary


Urban Decay

The stuff of beauty dreams, Urban Decay’s bestsellers have to be the Naked palettes. And the rest of the line-up doesn’t disappoint either, spanning everything from brow to skin perfectors, not to mention the cult Setting Spray, which keeps make-up locked in for hours, whatever the day (or night) throws at you.

SL's Hero Products...

Naked 3 Palette, £39.50 | Urban Decay

All Nighter Setting Spray, £23.50 | Urban Decay

Naked Heat Eyeshadow Palette, £39.50 | Urban Decay

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Inspiration Credit: SimpleStyle.ie, Instagram.com/Iconic.London, Instagram.com/PixiBeauty, Instagram.com/Nishiv_Mua
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