Beauty Hot Product: James Read Coconut Tanning Balm |
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A cult classic in the making, tanning guru James Read’s latest launch is one to keep on your radar. A game-changing coconut oil formula that melts on contact with the skin to leave limbs with a healthy sheen and gorgeous glow, read on to discover why the Coconut Tanning Balm deserves a place on your beauty shelf...

What is it?

The first of its kind (and some 18 months in the making), this clever tanning balm combines the skin-smoothing powers of coconut oil with the glow-giving results of fake tan for your most natural colour yet. With 16 years of tanning experience, guru James Read knows all there is to know about getting the glow, and the Coconut Tanning Balm is no exception. Boasting a unique TanTone complex, which adapts to your natural skin tone for a believable shade of bronze, this is the beauty product our sun-starved limbs have been waiting for. 

Is it easy to use?

Unlike traditional fake tans, this clever balm smooths seamlessly onto the skin, with a light/medium tan developing in around six hours that lasts for at least five days. Our top tip? Try keeping yours in the fridge to keep the coconut oil solid for an easier application and apply just before bed for the best results. However, as a coconut-based formula (the balm looks just like regular coconut oil and has no guide colour), fake tan purists may find it a little too greasy.

Whos it for?

More of a gradual tanner, the balm is ideal for first-time tanners or those who want a more natural look. Once you’ve reached your desired colour, maintain by applying two to three times per week. The nurturing balm-to-oil consistency is also perfect for post-holiday use and to restore hydration to drier areas.

What are people saying?

The Times Sarah Jossel says the product is a sure-fire route to “glossy, golden, hydrated” skin, while BeautyMart say “the go-to guy for spray tans” has developed a cult “transformula... that has zero self-tan smell, just the natural scent of 100% organic coconut”. Even the beauty team at Feel Unique describe it as the “best-smelling tan we’ve come across”.

Want in?

James Read’s Coconut Melting Face & Body Tanning Balm is available now at, priced £30.

Coconut Melting Face & Body Tanning Balm, £30

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