The Iconic Brand That's Back With A Cool New Image |

The Iconic Brand That's Back With A Cool New Image

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Selling out within hours of the pictures breaking, Kate Middleton’s navy Issa wrap dress, worn for her 2012 engagement photos, marked the dawn of ‘The Kate Effect’. However, the Issa brand has been somewhat off the radar for a number of years, but now – thanks to House of Fraser – it’s back and more affordable than ever. Celebrities including Millie Mackintosh and Nicola Roberts attended the brand’s VIP relaunch event on Monday, alongside fashion insiders Chloe Loves To Shop, The Collyer Twins and Fashion Lift.

Fans of the engagement wrap dress can still get their fix (it’s available in bright pink and the original iconic blue), but statement floor-skimming styles, embellished designs and bell sleeve offerings are the new stars of the show. The bow-neck mini is a stand out party look we love, while the maxi-length black wrap style is a must for day-to-night chic. A fun collection of handbags also features, so you can get your total look in one place. With dresses starting from £89, this is well worth bookmarking.



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