The New H&M Group Launch To Know About |

The New H&M Group Launch To Know About

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Just when you thought the British high street couldn’t get any better, the Scandi group behind H&M, Cos and & Other Stories launches a major new shop. Arket is a minimalist brand most akin to Cos – all items are capsule wardrobe-inspired basics – but with a strong focus on lifestyle too; there are kitchen accessories, travel bags, luxe loungewear and more.

The core collection features chunky knits, swing shirting and oversized jackets, but a host of other brands are available on site too – most notably Adidas and cool-girl trainer brand Veja. A one-stop-shop for practical, everyday style, discerning fashionistas have already flocked to the Oxford Circus store, but there’s a wide selection available online too.


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