The Date You Need To Take Off Work |

The Date You Need To Take Off Work

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H&M is no stranger to a designer collaboration – the brand has teamed up with Kenzo, Wang and Marant for sell-out collections in the past. But no launch has been as highly anticipated as the H&M x Erdem line, arriving in stores and online on 2nd November.
The first official preview of the collection was released this morning, and it’s everything we could have hoped for – signature ruffles, florals, Victoriana cuts and chintzy prints feature. Matchy-matchy silk pyjamas, lace-adorned midis and high-neck white ruffle blouses are particularly worth getting out of bed for, and you’re going to want to – the high price point of Erdem’s own collection makes this a unique opportunity to nab his designs for a lot less. With fashionista followers including Alexa Chung and Kate Middleton, it’s time to start plotting your shopping strategy…




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