Fragrances To Match Your Personality |
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When it comes to gift giving, you just can’t go wrong with Jo Malone London (who wouldn’t want to find one of their signature boxes under the tree?), but buying fragrance for someone else isn’t always so straightforward, nor is blind scent shopping online. That’s why SL is on hand to help you choose – we’ve matched Jo Malone London scents with different personalities, and you’ll most likely recognise a few…


THE FASHION GIRL: Wood Sage & Sea Salt

Unexpected, unique, sophisticated… it’s no wonder the style set have embraced this spirited scent (there’s always a bottle on our Editor’s desk). Fresh sea spray and a salty minerality mingle with the woody earthiness of sage, warmed by musky ambrette in the base – a fragrance of real contradictions, but – like certain obscure fashion trends – it just works


THE LUXE LOVER: Pomegranate Noir

One of the bestselling women’s scents of all time, and for good reason. Lush red fruits and honeyed florals are deliciously offset by warming spices and sensual woods – an elegant, full-bodied fragrance akin to draping oneself in swathes of luxe velvet and being fed grapes (or something equally as decadent). A timeless hit for those who like the finer things in life.


THE TRADITIONALIST: English Pear & Freesia

With juicy just-ripe pears, green rhubarb, a bouquet of white freesias and a trail of mellow woods, one spritz of this scent and you’re instantly whisked off to the British countryside just as the leaves start to turn. No surprise, then, it was inspired by John Keats’ ‘Ode to Autumn’. Fresh and luscious yet warm and golden, it’s a classic scent that suits all ages.


THE GYM BUNNY: Lime Basil & Mandarin

Jo Malone London’s signature fragrance, this uplifting scent is ideal for those who like feeling fresh. Hesperidic top notes bring a mood-boosting burst of zest, aromatic thyme and basil give a grown-up herbaceousness, and the vetiver-patchouli blend in the base lends a balsamic, woody warmth to skin. Imagine a crisp Caribbean breeze and you’re pretty much there.


THE GIRLY GIRL: Peony & Blush Suede

Juicy red apples, powdery suede and sensual florals – peony, rose and jasmine in full, voluptuous bloom – make this a versatile fragrance. It’s fruity and mellow enough to be young and flirtatious, yet it’s chic and luxurious too; thanks to subtle green mid notes and soft leather in the base. A well-suited scent to those who like to charm and be charmed.


THE VAMP: Velvet Rose & Oud

If it’s a scent for seduction you’re after, this rich, magnetic fragrance does the job. Dark damask roses – creamy, honeyed and opulent – are spiked with clove, dipped in decadent praline and wrapped up with a hint of smoky oud wood; bringing a rich and resinous intensity to the spicy sweetness. Intense and animalic, but with a wearable second-skin feel.


THE FREE SPIRIT: Mimosa & Cardamom

Created to capture the bohemian spirit of British travellers, this exotic oriental takes heavy inspiration from the Middle East. Honeyed mimosa illuminates the scent – a powdery, golden haze – alongside smooth sandalwood, the almond-vanilla sweetness of tonka and effervescent cardamom; both cool and fiery. A modern yet evocative fragrance with a mesmerising trail.



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