The Biggest Pinterest Fashion Trends Of 2017 |
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2017 will be remembered by fashion girls as the year the beret was resurrected, vinyl became mainstream and the sock boot was conceived. But don’t take our word for it – Pinterest’s annual list of the year’s most searched for trends confirms exactly what was hot or not, identifying the key styles that saw a stratospheric rise in popularity over the 12 months. Here’s what made the cut…


Search up: 269%

Dior’s new creative director, Maria Grazia Chiurri, put the beret back on the map this year, with leather designs the cool-girl’s accessory of choice. Forget baker boys and fedoras – this French stalwart is officially the Pinterest favourite.


Wide Leg

Search up: 213%

Skinny jeans will always have a place, but the fashion industry had other ideas in 2017, crowning the wide leg the shape of the year. Pinterest browsers could expect to find inspo from a wealth of influencers teaming theirs with chunky knits and slouchy boots.


Structured Statement Earrings

Search up: 947%

Delicate jewellery may continue to be an everyday hero, but for an injection of glamour it was the statement earring that reigned supreme last year. Seems everyone was after a bit of inspo – search results were up by nearly 1000% on 2016.



Search up: 203%

Once upon a time, logos were banished to fashion purgatory, but with Gucci, Dior and even Burberry reimaging their iconic slogans and prints, the look is officially back in favour. Our advice is to approach with caution – keep the rest of your outfit simple and polished if you’re going to try the popular trend.


Long Layers

Search up: 102%

From maxi skirts to drapey dresses, cropped styles and out and long layers are a fashion favourite. Thank minimalist brands like Celine and Max Mara for the change.


Embellished Shoes

Search up: 222%

From iconic Manolo Blahniks to sparkly Aquazurra flats, embellished shoes aren’t a new phenomenon, but the advent of pearl adorned sliders and jewel encrusted pumps took the trend up a notch in 2017.


Patent Leather

Search up: 110%

2017 was the year vinyl officially became mainstream, with street style stars sporting the look in place of leather come winter. Trenches were for the brave, whilst some took a subtler approach in skinny pants.


Side Slits

Search up: 147%

The easy way to add a touch of sexy to a classic look, the thigh-high split skirt became a fashion-girl hit last year. Style setters like Giorgia Tordini wore theirs with figure hugging polonecks for a polished-seductive hybrid.


100% Cotton Denim

Search up: 115%

Thanks to brands like Redone putting vintage denim styles back on the map, old school jeans made a comeback in 2017. Whilst there’ll always be a place for skinnies in our lives, the resurrection of classic Levi’s and more interesting styles has made us reconsider our denim repertoire.

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