In Your 20s
Embrace your glow with a sheer formula as full coverage and opaque bases can age youthful skin. Dr Perricone’s No Make-Up Foundation, £45, is the ultimate go-between, offering a dewy finish with buildable coverage to camouflage imperfections. Prone to breakouts? Stick to an oil-free formula – we rate Oxygenetix’s Foundation, which increases oxygen uptake by the skin helping it heal quicker. Take time to find the right shade for your skin tone – as make-up guru Ruby Hammer emphasises, “there’s no excuse at any age to wear the wrong shade”. Make like the pros - always test in natural light and do ask for samples.
In Your 30s
As MAC Senior Artist Rebecca Butterworth explains, “As you age, start paying more attention to the texture of your base. Be wary of full coverage foundation, which can weigh down the skin and look ageing. Instead, try a BB cream, many come with real-skin technology to cover and smooth the skin without masking it.” Giorgio Armani’s cult Maestro Glow is our go-to for a lit-from-within complexion and comes with an impressive SPF30 to protect against damaging UV rays. Meanwhile, Urban Decay’s innovative Naked Skin Complexion Cream, £28, combines a sheer foundation with the coverage of a tinted moisturiser, making it ideal for off-duty days.
In Your 40s
Once you reach your 40s, look for ingredients that encourage cell turnover and help promote elasticity to combat any loss of firmness. Did you know that by the time you’re 40, your collagen levels have been decreasing steadily from the age of 25, going down by 1% each year in your 30s and then slumping rapidly by the time you hit 40? We love Charlotte Tilbury’s Magic Foundation, £30, which will smooth fine lines and wrinkles thanks to a clever blend of anti-ageing peptides and hyaluronic acid, as well as Dior’s Capture Totale Foundation, £62, which leaves skin looking instantly more vibrant and luminous.
In Your 50s
Ditch powder foundations – which can exacerbate drier skin conditions – in favour of a long-lasting fluid formula. Remember the golden rule of ensuring your skin is hydrated and primed before applying your base; this will add anti-ageing benefits, luminosity and give your foundation staying power. Try La Prairie’s recently launched Anti-Ageing Foundation A Cellular, £84, which skilfully merges colour and skincare, while beauty bloggers are already waxing lyrical about L’Oreal’s hot-off-the-press Age Perfect Foundation, £12.99.
In Your 60s
As Lancôme Make-Up Artist Shehla Shaikh explains, “Key considerations when choosing foundation for mature skin are texture and light – anything too matte and full coverage will age the skin as it gives a flattening effect. It’s vital to use light-reflecting products with a dewy, fresh finish.” Want in? By Terry’s Terrybly Densiliss Wrinkle Control Serum Foundation, £78.50, is well worth a go, as is Giorgio Armani’s CC Cream, £36 – a beauty bestseller providing dry skin with the right amount of hydration and balancing out discolouration.