Rouje Is The Très Chic Parisian Brand You Need To Know
Maje and Sandro may be French dressing stalwarts, but there’s another Parisian label creeping up the ranks that fashion girls in the know rely on. Rouje is the brain child of model, singer, It girl and style icon Jeanne Damas, and the brand’s ditsy floral print dresses, Reformation-like cuts and statement chunky knits are already seducing girls on both sides of the channel.
More affordable than its Gallic contemporaries, there’s a surprising Cali-cool feel to the label – imagine teaming cutesy tea dresses or wide leg denim with vintage-inspired sunnies for an effortless summer look. Shipping will set you back just nine euros, but it’s well worth it for the kudos of wearing the coolest new brand on the block.
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