10 Of The Best Niche Fragrance Brands To Know | sheerluxe.com
Niche fragrance brands are big business these days, with their distinctive artisanal scents filling the beauty shelves. In fact, sales of traditional fragrances are falling in favour of more unique labels – after all, who wants to smell the same as everyone else? Here are the 10 that are too good not to know about...
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Atelier Bloem

A fragrance house dedicated to colognes, Atelier Cologne’s offerings are unisex without being overtly masculine. Ideal for warmer weather, the zesty yet sophisticated fragrances are each blended with precious raw materials and essential oils.


1614 Eau de Parfum, £160
Our new go-to floral, this scent is swirling with sweet clover, dewdrops and pepper alongside sun-warmed citrus, orange blossom, jasmine and rosewater.
William Eau de Parfum, £160
Infused with neroli and orange blossom, this clever scent is a play on Dutch history, for the Dutch Royal Family was known as the House of Orange. A warm-weather must-have.

Nieuw Amsterdam Eau de Parfum, £160
Another SL favourite in the collection, this modern blend of rose, cedarwood, amber and musk is seriously addictive and bound to turn heads.

Atelier Cologne

A fragrance house dedicated to colognes, Atelier Cologne’s offerings are unisex without being overtly masculine. Ideal for warmer weather, the zesty yet sophisticated fragrances are each blended with precious raw materials and essential oils.


Orange Sanguine Cologne Absolue, £145
With a loyal following, this zesty yet sophisticated burst of orange also features notes of geranium for a sexy edge.

Bois Blonds Cologne Absolue, £165
An unusual hybrid of woody and fresh, this classic cologne combines incense with neroli and vetiver.
e also features notes of geranium for a sexy edge.

Santal Carmin Cologne Absolue, £225
Sweet, spicy and addictively woody, this oriental blend is encased in precious metals – an industry first.


You’re likely to have spied the distinctive Byredo bottle on your Instagram feed, as this Swedish fragrance house is a fashion world fave. Sourcing materials for their scents from all over the world, Byredo offers a fragrance to suit every personality.


Bibliotheque Eau de Parfum, £160
The scent of Byredo’s bestselling candle is now a limited-edition perfume. Layers of leather and vanilla are blended with patchouli, peony and plum, making this a cult fragrance in the making.
Gypsy Water Eau de Parfum, £160
Perfect if you like light fragrances that aren’t floral, this fragrance fuses lemon and pepper with incense and amber.
Inflorescence Eau de Parfum, £160
This feminine blend combines roses, magnolia and fresh jasmine; with a surprisingly modern finish.

D.S. & Durga

Looking for something a little different? Keep D.S. & Durga on your radar. A Brooklyn perfume pioneer, D.S is a writer and musician turned self-taught perfumer while Durga is an architect and branding guru. Working under the notion aroma can conjured fantastical worlds, these unique scents won’t disappoint.


Debaser, £139
Brimming with bergamot, green leaf, coconut milk, fig and blond woods, this fresh, fruity scent is named after the Pixies’ iconic 1989 song.

Cowboy Grass, £139
A full-bodied blend of rosewood, wild thyme, basil and vetiver, this masculine fragrance conjures up notions of fresh, green pastures.

Vio-Volta, £139
An electric floral fragrance with sweet and crackling notes, this floral mix of sweet rhubarb, woody amber and earthy patchouli is like nothing else we’ve come across.

Frederic Malle

This Parisian fragrance house hit the beauty world in 2000, with the eponymous founder learning his craft at famed perfume lab Roure Bertrand Dupont. Prioritising substance over style, Malle’s cult fragrances are artfully curated with some of the highest quality ingredients. Inspired by romantic tales, these are bold, feminine blends guaranteed to turn heads.


Lipstick Rose, £120
With a rose and violet core set against a backdrop of musk and vanilla, this heady scent is unexpectedly contemporary.
Portrait Of A Lady Parfum, £158
Packed with rose and patchouli, this feminine blend also contains amber and sandalwood for an oriental twist.

Eau de Magnolia, £120
A stylish blend for summer days, this fresh scent features magnolia, fresh chypre, vetiver and patchouli.

Laboratory Perfumes

Despite only launching five years ago, Laboratory Perfumes are already an industry favourite. With a curated edit of five fragrances and five candles all inspired by the Great British countryside, these sophisticated blends are clean, pure, modern and unisex. We also love the apothecary-style glass bottles and clean brown packaging, evoking a perfumer’s laboratory.


No. 004 Tonka EDT, £65
Spicy and exotic, this distinctive fragrance blends the smokiness of tonka bean with the slightly floral fruitiness of the Peruvian pepper tree.

No. 001 Amber EDT, £65
A warm, earthy scent that combines layers of wood with grassy top notes for a long-lasting smoulder.
No. 25 Atlas EDT, £65
A multi-layered blend of tobacco, rum, vanilla and spicy black pepper, this sophisticated scent is surprisingly fresh and clean, making it ideal for day-to-night wear.

Le Labo

Launched in New York in 2006, Le Labo is a no-nonsense brand for fragrance fanatics. Leaning towards masculine notes, the brand’s small collection of scents has been curated by some of the industry’s most iconic figures. While the range is available online, we highly advise you hot-foot it to one of their boutiques, where your chosen scent is freshly blended to order.


Santal 33, £180
A leathery scent with mingling musk, sandalwood and a kick of cardamom that has been wholly embraced by fragrance fanatics.

Bergamote 22, £180
This unisex offering is the perfect combination of citrus and floral with an added hint of vetiver for a musky finish.
Vetiver 46, £180
One of Le Labo’s more masculine scents, this woody blend is packed with black pepper, cedar and vetiver.

Sana Jardin

The beauty world’s first socially conscious luxury fragrance house, Sana Jardin aims to empower female harvesters through fair commerce, while exuding nature’s most exotic aromas. The six fragrances in the line-up are truly unique and there’s something pretty cool about a luxury scent with a green footprint. Starting by helping female flower harvesters in Morocco to upcycle their floral waste and ending with the wearer, Sana Jardin aims to empower all women it touches.


Revolution de la Fleur Eau de Parfum, £95
This feminine fragrance features notes of ylang ylang, jasmine and neroli mingled with top notes of rose and frangipani.
Tiger By Her Side Eau de Parfum, £95
Brimming with the velvety depth of Moroccan rose, Indonesian patchouli and Somalian incense, this ‘floriental’ scent is a true olfactory treat.

Berber Blonde Eau de Parfum, £95
With shimmering notes of orange blossom, Moroccan neroli oil and musk, this sultry blend will immediately whisk you to sunnier climes.

Tom Daxon

Tom Daxon grew up with fragrance (his mother was the creative director of Molton Brown) and his eponymous brand is something of a labour of love – the scents he creates are based on personal preferences rather than trends. The heavy glass bottles complete with black and white labels will appeal to minimalists, while the fragrances themselves are unisex. His candles are also a cut above the rest.


Iridium Eau de Parfum, £155
A powdery concoction of iris, juniper, angelica and carrot seed. In Daxon’s words, “the fragrance equivalent of charcoal coloured cashmere”.

Crushing Bloom Eau de Parfum, £155
A modern floral with a base of musk for a silky, sophisticated finish.
Vachetta Eau de Parfum, £155
Ideal for those who prefer a headier scent, this complex leather blend has a floral hint, making this a go-to day-to-night fragrance.

Vilhelm Parfumerie

Available exclusively in Liberty – the home of niche fragrance brands – Vilhelm Parfumerie is relatively new to the beauty scene but causing quite the stir. The bottles alone are a work of art and the scents inside won’t disappoint – think bold and heady combinations. Each of the brand’s eight unisex fragrances have real stories behind them, whether it’s a tale from history or a love letter that was never sent.


Fleur Burlesque Eau de Parfum, £155
Blooming botanical notes of gardenia and jasmine give way to sultry undertones of amber and sandalwood to create a heady, long-lasting scent.

Do Not Disturb Eau de Parfum, £155
Inspired by the glamour and allure of Hollywood’s golden age, this super-feminine blend of ylang-ylang, tiger orchid, tuberose, gardenia and vetiver is seriously sexy.
Stockholm 1978 Eau de Parfum, £155
One of the brand’s more masculine offerings; a unique blend of crisp lemon zest, warm almond, geranium, black pepper and rosemary.

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