SheerLuxe Success Stories: James Averdieck | sheerluxe.com
In this week’s SheerLuxe Success Stories, we’re joined by James Averdieck, the mastermind behind everyone’s favourite indulgent desserts, Gü puddings…
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Yes, the man whose empire includes those naughty little ramekin soufflés – responsible for adding a whopping 200 million calories to the nation’s waistline each week – stopped by to talk about his life before Gü, the power of an effective marketing campaign, his new venture with Coconut Collaborative and his relationship with his entrepreneur father.

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