19 New Pieces From This Cool French Brand | sheerluxe.com
These days, getting that illustrious French girl look is no longer about ballet flats and quilted bags. A new Parisian fashion crowd is setting a different agenda, with floral blouses, kick-flare denim and oversized tailoring now the starter kit for Gallic cool.
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Rouje is the label delivering on wearable separates, designed by the poster girl of modern French style, Jeanne Damas. Expect an extension of the brand's hit summer offering (that means flower print midis, wrap-around tops and great jeans), but there's a roster of cool autumn must-haves too – the camel and navy coats have particular appeal. Make like Jeanne and add messy hair and a slick of red lipstick - you'll start feeling French in no time.

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