9 Brands To Know For Winter Sun | sheerluxe.com
For those lucky enough to be jetting off for some winter sun, finding weather-appropriate fashion can be hard to come by. . With the high street’s currentlyoffering more Santa than sunshine, it pays to know the brands who deliver on stylish summer clothes year-round; here are the 9 we turn to time and time again.
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All Things Mochi

Free spirits will love All Things Mochi’s eclectic kaftans and playsuits. With their boxy shapes, colourful embroidery and quirky, mismatched patterns, they’re the throw-on pieces perfect for lazy beach days in the Middle East this Christmas.


Brit label Asceno has long been a team SL favourite for luxury beach and loungewear. That languid, romantic, ‘just rolled out of bed and onto the white sandy beach’ vibe is central to the brand’s ethos – think silky pyjama separates to be worn unbuttoned over clean, unfussy swimwear.

Beach Flamingo

Not a brand per se, but an online platform dedicated to all things beach. Expect a line up featuring summer’s coolest labels, from Hunza G to Innika Choo, with pretty bikinis and statement accessories to boot, and regular new drops, whatever the season.


After new beachwear that won’t break the bank? Look to Oysho, Zara’s underrated little sister. This Spanish brand is surprisingly minimalist given its Inditex roots, and specialises in sleepwear and holiday pieces; that means white, gauzy cotton, monochrome swimwear and a healthy dose of raffia accessories.

Paloma Blue

Inspired by the international jet set pack of the 1970s, Paloma Blue was born out of a desire for chic, glamorous beachwear that could work in any glittering destination. Fast forward four years, and the brand counts Kendall Jenner and Rocky Barnes as fans of their bold kimonos and silky separates. 


Another team SL favourite, Pampelone is the ultimate label to turn to when you just need an extra dress to bolster that beach wardrobe. From embroidered one shoulder designs to Bardot-style broderie, their pieces need little accessorising – just a great tan and some oversized sunnies. Plus, they won’t break the budget.

Sleeper The Label

From Leandra Medine to Pandora Sykes, the number of Instagram stars lining up to wear Sleeper’s linen designs is ever growing. Straight out of the Wendy Darling school of style, their puff-sleeved, ankle-skimming nightdresses are weird yet wonderful cover ups for the beach. Just allow a long lead time – each piece is hand made so can take a week or two to ship.

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Bet you didn’t think you’d find this high street stalwart in this edit, but did you know the brand keeps stock of old season items for months to come? That means online you can still get hold of your favourite pieces from their summer collection, from linen jumpsuits to silky slips.

Wiggy Kit

Wiggy Kit may not be on your radar yet, but with its popularity growing year by year, we predict you’ll be seeing it everywhere next summer. With bow detailed dresses, tops and midi skirts in feminine prints  being their bread and butter, fans already include Jessie Bush and Julia Hengel.

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