CREATED IN PARTNERSHIP WITH WAREHOUSE
Just in time for International Women’s Day on 8th March, the high street label has launched a new project with some of the UK’s coolest women, from Lauren Mahone of GIRLvsCANCER fame to journalist and campaigner Bryony Gordon. Titled ‘I Define Me’, the brand has enlisted the five role models to share their defining stories and to celebrate self-expression and individuality by defiantly saying ‘I define me’, each starring in a video explaining why they are the ones who get to determine exactly who they are and who they want to be.
The brand is hosting a range of events to celebrate the new campaign, including a panel discussion chaired by Laura Jackson at the all-female members' club The AllBright, plus they’ve launched a T-shirt to represent the cause, with its empowering title emblazoned across the front.
The best bit? All proceeds from their sales go to Rosa, a charity striving for gender equality and justice and the only UK-wide fund for women and girls – over their 10 years, Rosa has directly touched the lives of over 31,000 individuals. Created for International Women’s Day but designed to last much longer, it’s the campaign you’re going to want to be a part of.
Support the campaign by shopping the T-shirt here.
Watch the campaign video and see more from the inspiring women involved below...
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