The Latest Charity T-Shirt Everyone’s Wearing | sheerluxe.com
A slogan tee for a good cause? That’s the holy grail Warehouse have struck upon, with the launch of their 'I Define Me' campaign.
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CREATED IN PARTNERSHIP WITH WAREHOUSE

 
Just in time for International Women’s Day on 8th March, the high street label has launched a new project with some of the UK’s coolest women, from Lauren Mahone of GIRLvsCANCER fame to journalist and campaigner Bryony Gordon. Titled ‘I Define Me’, the brand has enlisted the five role models to share their defining stories and to celebrate self-expression and individuality by defiantly saying ‘I define me’, each starring in a video explaining why they are the ones who get to determine exactly who they are and who they want to be.

The brand is hosting a range of events to celebrate the new campaign, including a panel discussion chaired by Laura Jackson at the all-female members' club The AllBright, plus they’ve launched a T-shirt to represent the cause, with its empowering title emblazoned across the front.

The best bit? All proceeds from their sales go to Rosa, a charity striving for gender equality and justice and the only UK-wide fund for women and girls – over their 10 years, Rosa has directly touched the lives of over 31,000 individuals. Created for International Women’s Day but designed to last much longer, it’s the campaign you’re going to want to be a part of.

Support the campaign by shopping the T-shirt here.
 

Watch the campaign video and see more from the inspiring women involved below...

It took me getting sick to realise life is really short, and you have to do what makes you happy everyday.
Lauren Mahon, Founder of GIRLvsCANCER
I think it’s really important that women stick by each other and root for each other.
Natalie Lee, blogger @stylemesunday
It’s really important that we see a variety of different body shapes, colours and hear different voices.
Bryony Gordon, journalist and mental health campaigner
There is no blue print for how you want to live your life. How you want to define yourself is down to you.
Nafisa Bakkar, CEO of Amaliah
I’m privileged and lucky to do what I do – that feels like success.
Esme Young, film and TV costume designer

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