So, naturally, when we heard she was launching a brand, it was a pretty big deal. Loulou Studio is surprisingly pared-back, currently featuring a small capsule collection of great cashmere knits, in a range of muted, wearable colours that her fellow Insta-stars are already wearing in their droves. We chatted to the influencer and designer about her latest venture…
I design all the pieces myself – I went to design school. I couldn’t possibly name a favourite piece, but it’s the best feeling when a finished design is finally made. It’s so exciting when you can see and touch the idea you’ve been trying to express.
I love that you can style the sweaters in so many ways. I wear them with everything; with old Céline pants, a pair of jeans, some tailoring pieces but also with something less classic like a Prada leather dress (as my friend Linda Tol wore during MFW) or a silk dress or skirt.
There are so many designers I look up to – I love JW Anderson for his own brand and Loewe, Miuccia Prada and Jacquemus to name a few.