The Best New Beauty Buys For April |
Whether you’re after a hard-working dry shampoo or want some new additions for your make-up bag, April sees the launch of some seriously covetable beauty buys. From the new niche brand we’re stockpiling to the £5.50 cleanser with five-star reviews, here’s our latest beauty wish list….
Favourites 9


OGX Biotin & Collagen Dry Shampoo, £6.99

When it comes to dry shampoo, we rarely deviate from our usual go-tos. But when OGX’s landed in our office, we were instantly hooked. With vitamin B, collagen and wheat protein, hair feels full, fresh and weighty – it’s ideal for those with fine hair specifically. It extends the life of a blow-dry by a day or two without any ashy residue and leaves behind serious cool-girl texture.


Daniel Sandler Watercolour Liquid Blushes, £16

A cult buy for years, these liquid blushers now come in an extended shade range so there’s something for everyone to try. They feel weightless on your skin and a little goes a long way – we love Tease and Grace for their universally flattering tones. 

Ho Karan The High Oil, £16

With an uplifting botanical scent, this multi-purpose oil transforms thirsty, dull strands and skin with CBD oil and vitamin E for a boost of hydration. For your hair, leave it on for about 30 minutes to reap the glossy benefits. As for your skin, massage it in at night and wake up to a youthful, plump glow.

MAKE The Universal Stick, £21

This niche make-up range has finally made its way over the pond, landing a firm place in our beauty kits. Instagram-friendly and incredibly chic, the range is paraben and cruelty-free with nourishing vitamins and oils to keep your skin and lips hydrated. Our favourite buy? The Universal Stick for its dual powers. Use on both lips and cheeks for a subtle rosy tint that feels and looks fresh.

Sol de Janeiro Glowmotions Glow Oil, £35

Best known for their deliciously-scented Brazil-inspired body buys, the latest recruit in the range is this silky, tinted oil. It glides on seamlessly and kisses the body with skin-softening oils that impart subtle shimmer to the limbs with a golden colour. If you want to amp it up and go darker, look to Copacabana Bronze or Samba Sway. Ideal for a pre-summer body glow.


Laura Mercier Caviar Chrome Veil Glosses in Crystal Rose, Moonlight Shimmer and Night Sky, £24 each

These beautiful creams provide lids with warm colour that can be worn sheer or layered for maximum impact. Think of them as highlighters for your lids, catching the light in all the right places. They’re also super versatile and mix well with other shadows or glosses if you’re wanting to play around.


iT Cosmetics Confidence In A Cream Rosy Tone Moisturiser, £39

Packed with soothing ingredients such as aloe leaf juice, iris root and peony extract, this works for all skin types – even the most sensitive. It also leaves behind a pink coloured radiance that can easily be worn with just a dab of concealer for a flawless finish.

The Ordinary Squalane Cleanser, £5.50

Squalane is having a moment right now. A first-class hydrator, its prime job is to prevent moisture loss while boosting elasticity and plumpness. The Ordinary’s new, affordable cleanser makes for a good introduction. It dissolves make-up and daily grime without stripping the skin, you can expect your pores to look tighter and cleaner too post-use.

Drunk Elephant Slaai Makeup Melting Butter Cleanser, £29

Those on less of a budget, should seek out Drunk Elephant’s latest cleanser. Using a blend of oil and milk, this soaks up all traces of dirt, debris and make-up in a satisfying swipe. It’s also rich in antioxidant’s, fruit extracts and ultra-fine charcoal, giving you a complexion that feels squeaky clean – in the best possible way. We have to say, it’s a brand that’s truly worth the hype with noticeable results in just days.

Too Cool For School Coconut Oil Serum Eye Patch, £6.50

Fresh from South Korea, these hydrating eye gels use coconut oil to depuff and brighten. Don’t expect your dark circles to disappear overnight, but you will see an instant wide-awake eye effect thanks to the glossy, dewy sheen they leave behind.


De Mamiel Spring Facial Oil, £80

Yes, it’s expensive, but it’s nourishing formula means you only need a couple of drops at a time, so it should last a while. Its refined texture and proven actives make this perfect for those who are new to oil and want to soothe tight, flaky skin. The grounding aroma of herbs and botanicals make this feel even more worthy of the hefty price tag, too.

Jo Malone Blossoms Orange Blossom Diffuser With Reeds, £65

Part of the beautiful new Blossoms in Bloom range, Jo Malone’s new stylish diffuser has a potent, yet calming scent of orange blossom, water lily and balsamic vetiver that brings sunny warmth into your home. It also lasts for at least a month, if not more.


& Other Stories Fornillo Body Jelly, £11

With a smell reminiscent to baby powder and fresh, cotton sheets, & Other Stories new Fornillo range had us at hello. We’ve been slathering on their new Body Jelly to reap the benefits of vitamin E and Shea butter without a hint of stickiness. The clean scent really does last on your limbs all day too – the perfect base for your perfume. 

Real Techniques Foundation Blender Brush, £14

The densely packed hairs of this new brush allow you to seamlessly blend liquid, powder and even cream formulas for a perfect finish. Its small size makes it easy to chuck into your bag and have handy for touch-ups on-the-go.

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

You are not seeing this website as it was intended. Please try loading it in an up to date web browser.