It’s Free From All Nasties
Sustainability is at the forefront of this new range, with packaging that’s made from all recyclable materials. The ingredient lists are also super short on each product, with no parabens, fragrances, phthalates or sulphates in sight, and absolutely no animal testing either. You’ll find that each product outlines the skin type it’s directed at, including how to easily incorporate it into your routine, so everything is simple, straightforward and easy to understand – even if you’re a total skincare novice. Part of the reason it’s so pared back is because Amazon understand their customers often search for ingredients, not brands. They’re also aware that people are becoming more discerning and savvier with what they’re looking for.
There Are 12 Products Available
Belei, the name of the range, is a combination of the words ‘believe and ‘beauty,’ and caters to the different types of skincare problems in a no-fuss manner. “Our goal is to help customers spend less time and money searching for the right type of skincare solutions,” says Kara Trousdale, Head of Beauty for Amazon’s Private Brands. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality." With 12 dermatologist-approved products, you can expect to find a collection that’s on par with the most-shopped beauty brands of today. Expect everything from charcoal to retinol, hyaluronic acid, vitamin C and micellar wipes that promise to purge your skin of any dirt, oil or general build-up.
Nothing In The Range Carries A Hefty Price Tag
The idea behind the line is it’s totally accessible for everyone with a collection of versatile products that are high-quality, affordable, and easy to shop. Hence why you’ll find nothing over the £30 mark.
You Can Get It Delivered, But With A Shipping Fee
It’s currently only shoppable in the US, however you can order it online in the UK, but it will cost you a small shipping fee.
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