The Mulberry Parties We Want To Go To | sheerluxe.com
This season, Mulberry’s creative campaign revolves around the British pub and all that it represents. To launch the AW19 collection, the luxury British brand is throwing three free parties at some of the capital’s best-loved pubs, where guests can experience the collection via live music, free drinks and a reinvention of the traditional pub quiz. Here’s how to get your hands on a ticket...
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Welcome to ‘My Local’

Mulberry’s new season campaign features the collection shot against the backdrop of a national institution: the British pub. Celebrating the diversity of modern Britain and the inclusivity of these communal spaces, often snapshots of their surrounding neighbourhoods. The campaign conveys a sense of community with regulars and newcomers mixing in a riot of prints, pints and music.

Pubs are, quite simply, fun. Traditions and games create a space of competition, creativity, and glory to be won. At its best, a pub is the greatest party in a neighbourhood with no invitation required. It feels effortless and organic, even down to the music played. With this in mind, Mulberry will be showing off its new collection at three free pop-up gigs at a trio of the capital’s most important pubs, focusing on the pub’s sense of community, and the magic that can happen over a few pints and an intimate gig.

Where To Experience ‘My Local’

Mulberry’s ‘My Local’ series is a programme of pop-up events occurring throughout the summer. The series kicks off in London with the best of British pub culture – from the reinvention of the traditional pub quiz, to late-night gigs. Here’s where to get involved…

The Betsey Trotwood, 25th June
This famous Farringdon pub will play host to fashion pack favourite Alan Power and singer Rosie Lowe, and there’ll be a DJ set from New Found Form. All tickets will include complimentary soft and alcoholic beverages and British pub food. Expect traditional pub games in abundance.
 
56 Farringdon Road, Farringdon, EC1R 3BL; 25th June from 7-11pm
 
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Sebright Arms, 9th July
Legendary gig venue Sebright Arms in Hackney will be showcasing traditional pub games and live music from English rockers Yak, plus DJ sets by musician and DJ Lou Hayter and poet and musician James Massiah. Inside, there’ll be free soft and alcoholic drinks and classic pub grub on offer.
 
34 Coate Street, Hackney, E2 9AG; 9th July from 7-11pm
 
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The Prince of Peckham, 23rd July
This Peckham boozer will play host to pub games and live music from London duo Babeheaven, plus a DJ set from Foundation.FM. Expect complimentary soft and alcoholic beverages, and a selection of British pub food.
 
1 Clayton Road, Peckham, SE15 5JA; 23rd July from 7-11pm
 
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Fancy attending one – or all – of the three events? Download mobile app Dice to gain access to free tickets for each night, and search the event on social media using #MyMulberryLocal
 
Visit Mulberry.com
 

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