It Breaks The Status Quo
Fashion has been particularly demure of late, with neutral colour palettes reigning supreme. There’s a time and a place for a white-washed wardrobe, but we like to inject our suitcases with something a little more fun. Enter Rhode, with its statement primary pieces.
It Was Founded By Best Friends
A former womenswear buyer for Harvey Nichols joined forces with her photographer best friend to create the brand. They were inspired by fun parties, cool destinations and a joint desire for a brand that covers your holiday wardrobe from beginning to end.
It’s Seriously Flattering
Let’s talk about those dresses. With bell sleeves, ruffled skirts and rope detail belts, the cult mini you’ve seen all over Instagram is the perfect way to cover up but still get your legs out for summer. New-season versions of signature styles such as tassel-adorned maxis and puff-sleeve, ruched-detail skirts have the same flattering impact. We challenge anyone to not look great in their bright shades.
It’s Got A Big Fan Base
Fans include influencers like Sincerely Jules and Something Navy, along with top editors such as Eva Chen, Jenny Walton and Laura Brown.
It Won’t Break The Bank
It might not be cheap, but with pieces made up of 100% cotton, high-quality design and unique colourful finishes, Rhode is a brand to invest in – for summer after summer.
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