Trend Report: 90s |
Whether you were around or not the first time, from the rise of the supermodel to Rachel-from-Friends 'girl next door' style, the 90s redefined the fashion landscape for so many. Right now its influence is being felt more than ever, with designers turning back to the decade for fresh style inspo.
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Happily, this resurgence doesn’t mean low-slung jeans and belly-baring vest tops are back. Rather, some of the coolest 90s women are influencing a more minimal, sporty, fuss-free aesthetic. Here’s everything you need to know about the trend…

The Look

The trend is represented by two opposing aesthetics. The first is the Kate-and-Naomi vibe: think satin slip dresses, barely-there sling backs and a touch of glitz and glam. The second is the off-duty look championed by Julia Roberts in Notting Hill: an androgynous combination of mom jeans, mannish blazers and micro accessories (skinny sunnies and even skinnier handbags). Both are united by a largely monochrome colour palette, though exceptions can be made for injections of Barbie pink and metallic details. 

The Inspiration

Naturally, the aforementioned supermodels of the day are a major source of inspiration for the look. A quick google of 90s Kate Moss throws up an endless stream of silky slips, borrowed-from-the-boys suiting, oversized white tees and vintage logos – an aesthetic shared by another icon of the era, Rachel Green of Friends. Her brand of 90s fashion is of the more playful variety: imagine a hybrid of Princess Diana’s most collegiate off-duty outfits combined with Carolyn Bessette-Kennedy’s polished beauty look; if you’re after a more grown-up take on the trend, look to the wife of JFK junior for inspo. Gwyneth Paltrow is an easy starting point for an evening edit with a 90s feel (at the very least, note her strappy shoulders and copious lip liner). Calvin Klein is the most obvious designer reference, with brands including Hugo Boss, Gabriela Hearst and Helmut Lang taking cues from the label’s iconic minimalism for their AW19 collections.

The Brands

Topshop is a particularly fruitful source of 90s-inspired pieces, especially if you’re after that sporty, Harvard-student aesthetic. Weekday’s leather blazer will help you get the Julia Roberts effect, while acid-wash denim and double-breasted blazers at Bershka and & Other Stories nod to the trend.

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