The pioneer of the look? Hailey Bieber. An early adopter of the original athleisure trend, the model has championed the ‘American Dad’ twist – think masculine, borrowed-from-the-boys camel coats, University sweatshirts, chunky trainers et al. But she’s also proven it doesn’t have to be androgynous – sharp-shouldered blazers and thick gold hoop earrings have featured regularly in her new gen-athleisure looks, while the addition of an over-the-knee boot here, a leather legging there, stops the style teetering too far into boyish territory.
Another early trailblazer was Sporty & Rich, the cult US label which has tapped straight into that 90s, All-American country club look. Founder Emily Oberg’s mission is to reinvent those oversized sweatshirts, vintage long-sleeved tees, oversized tote bags and pale grey sweatpants for a contemporary audience, emblazoning them with her tongue-in-cheek brand name and pairing them with ankle-grazing trenches and Bottega bags for a thoroughly modern approach.
If you’re not quite prepared to switch up your everyday look, we suggest these entry point accessories: New Balances, a baseball cap, or even some sweatpants. But if you’re after a comfortable, on-trend update to your everyday wardrobe, shop our edit below. It will get you one step closer to that Hailey Bieber look...
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