CREATED IN PARTNERSHIP WITH BLEACH LONDON
Silver Shampoo & Conditioner, £15
Best For: Removing Brassiness
A real game-changer, this shampoo and conditioner are ideal for anyone keen to achieve their brightest, ashiest blonde yet. Designed to be used every other wash, the violet-toned formulas work to neutralise brassiness, while enhancing any silvery-white pigment. The addition of vitamin B5 and wheat proteins means hair is conditioned simultaneously. Give your hands a good wash post-use, otherwise you might find the strong purple/blue is hard to shift. We love the instantaneous results.
Pearlescent Shampoo & Conditioner, £15
Best For: Ridding Yellowness
This pearly duo is the easiest way to keep your blonde in peak condition. A must have for icy white tones, both formulas impart plenty of moisture, adding a visibly pearly boost to bleached or light blonde hair. Use them with the toner, or on their own to keep hair vibrant and free from yellowness. The conditioner also works well to remedy split ends.
Champagne Super Toner, £9
Best For: Softening Tone
Easier to use than other toners on the market, this semi-permanent formula will add pearly, golden tones to hair that’s already been pre-lightened. Inside you’ll find a tube of colourant, a bottle of developer lotion and a deeply conditioning mask to stave off any brittleness. Use it pre-shampoo; once you’ve finished, expect a glossy, even creamy colour, with all brassy tones eliminated. Designed to last you for at least 16-20 washes, you’ll get your money’s worth, too.
Hair Elixir, £7
Best For: Nourishing & Conditioning
This silky, avocado oil-based serum is ideal for blondes suffering with dryness from too much UV exposure. Just one pipette works on frayed ends to smooth and soften, while the rich, conditioning formula keeps hair shiny and strong. Unlike other serums, it absorbs swiftly and doesn’t weigh hair down. Just like the rest of the line, it’s also cruelty-free and vegan to ensure you’re only using the kindest ingredients.
Reincarnation Mask, £7.50
Best For: Dry Strands
Whether your hair is over bleached or dry from the harsh effects of summer, this intensive treatment is bound to help. Formulated with sunflower seed extract and micro wheat proteins, it works fast to give visible shine with a healthy-looking finish, while also extending the vibrancy of your colour. The clever formula boosts elasticity, helping to minimise breakage over time. If you want to get the most out of it, apply the formula, wrap your hair in a warm towel and leave it on for 10-20 minutes. Short on time? Apply it in the shower and let the steam supercharge its benefits.
Before you use any Bleach London product, it’s advised you read all the instructions thoroughly and conduct a skin sensitivity and strand test pre-use. You can do this via Bleach’s own guide here.
For advice and information on Bleach products, check out their Instagram or live chat with a salon stylist on their site. If you need extra guidance, book a digital appointment with a Bleach stylist after you buy. They will join you on a video call to coach you through your at-home colour.