12 New Beauty Discoveries On Instagram

You know a new beauty product is making waves when it’s all over Instagram. Whether it’s the latest innovations in skincare or the glow-giving make-up everyone’s obsessed with, we put some of the most hyped products to the test...
12 New Beauty Discoveries On Instagram
All products on this page have been selected by our editorial team, however we may make commission on some products.

Byredo Bibliothèque Room Spray, £76.50 (was £85)

Why You’ll Love It: Most of Byredo’s launches gain traction on Instagram. Not just because they’re slick-looking, but because the formulas always live up to the hype. This latest room spray is no exception. Designed to conjure up the smell of a library – think leather books and fires – it can fill any room for hours on end with notes of leather, vanilla and patchouli. It’s heady, cosy and indulgent, but uplifting at the same time. A great present, too.

Available at LibertyLondon.com


Ouai Haircare Curl Crème, £25

Why You’ll Love It: We found this on Instagram before hearing of its new launch. Ouai is expanding its cult haircare line and this Curl Crème is set to be a bestseller. Formulated with conditioning plant oils, it works to add shine, definition and hydration to dry hair – especially those with textured, curled or afro hair. The coconut oil floods hair with moisture, seals damaged cuticles and keeps frizz at bay while babassu oil softens and boosts shine. The best bit? It leaves strands scented with Ouai’s North Bondi scent – think bergamot and lemon. Apply it to wet hair then comb it through fully for even distribution.

Available at CultBeauty.co.uk


Frankies Bikinis Glow Tint, £29

Why You’ll Love It: We were sold on aesthetics alone, but the creamy, glossy tint sealed the deal. Blending natural pigments with a shea butter and argan oil texture, this glides across the skin with different shades that highlight, add a healthy flush and bring warmth to eyelids – the options are endless. It’s cruelty-free, as well as created without any irritants like parabens and sulfates. Plus, unlike similar formulas, it doesn’t cake or go too claggy with use, staying silky-smooth and going the distance.

Available at FrankiesBikinis.com


Tan-Luxe Super Gloss SPF 30 Illuminating Bronzing Drops, £35

Why You’ll Love It: Ideal for fake tan novices, this is a liquid bronzer that subtly tints the skin while softening the look of any imperfections. Apply it with your fingers or buff it in with a brush – you’ll see the veil of colour gradually melt in, leaving behind a dewy, fresh-faced finish. It has SPF 30 too, keeping UVA, UVB and blue light at bay. You can wear it under your make-up or on its own – either way you’ll be pleased with the radiant results. 

Available at CultBeauty.co.uk


Saturday Skin Yuzu Vitamin C Sleep Mask, £25

Why You’ll Love It: Often sold out, this sleep mask is a must-try for those suffering with dull skin. Powered by brightening yuzu – which has three times more vitamin C than other citrus fruits – it can be left on overnight to sink in and boost an even-toned complexion. The niacinamide means skin is nicely balanced, with any inflammation and redness kept at bay. You only need a small amount to notice a glowing difference come morning – good for anyone feeling lazy and wanting results at speed.

Avaialble at CultBeauty.co.uk


Sunday Riley Firming Resurfacing Essence, £42

Why You’ll Love It: Dubbed a ‘shot of firming and replenishing moisture’, Sunday Riley’s new essence uses plumping peptides to encourage firmer-looking skin. Splash this on before anything else post-cleanse and pat it in for optimum absorption. The ceramides, vitamins and antioxidants work quickly to soothe and hydrate, giving skin a calmer, softer appearance. It also primes the skin, creating a smooth canvas that allows other products to better sink in. The pretty pink packaging is a huge bonus.

Available at CultBeauty.co.uk


Nudestix Glycolic Glow Toner, £24

Why You’ll Love It: Nudestix is best known for its multipurpose make-up, but its skincare range is coming to the fore, especially this glow-giving toner. Potent, it uses 5% exfoliating citrus fruits to gently rid dead skin and smooth uneven, bumpy texture. Despite its strength, it’s alcohol-free, so it’s unlikely to cause any irritation. You only need to use it a few times a week to see a difference, and the results are satisfying: pores get unclogged, fine lines are smoothed and blemishes are visibly reduced. The addition of hyaluronic acid means skin is never left too dry or tight either.

Available at BeautyBay.com


Moon Juice Plump Jelly Hydrating Serum, £58

Why You’ll Love It: Moon Juice is a go-to brand for industry insiders. Its Jelly Serum is the latest product to cause a stir. Designed to give your skin intense moisture, it’s great for those who suffer with dryness or irritation. It’s brightening too, thanks to amino acids that boost cell turnover for a smoother-looking surface. You can use a little on lips for a quick fix and a satisfying plumping effect.

Available at JohnLewis.com


Vapour Soft Focus Foundation, $48

Why You’ll Love It: New brand Vapour has been spied in many Instagram flat lays recently – especially its glow-giving foundation. Available in a vast array of shades, this base is incredibly suits-all, while the velvety texture sinks in fast without drying skin out. It spreads easily with fingers or a brush, leaving behind a soft, dewy finish that’s guaranteed to gain you compliments. It’s ideal for anyone who suffers with redness or inflammation, thanks to calming frankincense and myrrh oil.

Available at VapourBeauty.com


Overose Nudesse Candle, £46

Why You’ll Love It: We’re adding these cult candles to our wish list. Colourful, fun and full of fragrance, they burn for hours, filling rooms with a rose and floral scent. No wonder we constantly spy them on the shelves and sideboards of some of Instagram’s most stylish influencers.

Available at CultBeauty.co.uk


Cuvée Beauty Sugar Scalp Scrub, £39

Why You’ll Love It: This cult brand is loved by stylists, thanks to the gentle formulations that nourish and condition, while also ridding the hair of unwanted dirt. Our favourite from the line-up is this sugar scalp scrub. Brimming with salicylic acid, sugar and pea protein, it softly exfoliates the scalp, cleansing it of dead skin, flakes and excess oil. Post-use your hair will feel lighter and bouncier with a bit more shine too. The pea protein is key as it helps to strengthen and stimulate growth as well. You can use it neat or mix with your favourite shampoo. A great all-rounder.

Available at Revolve.com


Krave Great Barrier Relief Serum, $28

Why You’ll Love It: Krave Beauty has been trending on Instagram for a while now, and this best-selling serum has become hugely popular. Designed to soothe and restore hydration, it protects damaged skin barriers thanks to nourishing tamanu oil. You only need a small amount post-cleanse, but over time you’ll see it plumps, reduces redness and evens out bumpy skin tone. A skincare staple.

Available at KraveBeauty.com


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