13 Of The Most Popular Beauty Products On Instagram

We all know beauty is big business on Instagram – but often, that makes it a bit of a crowded market. Whether it’s the fresh-from-the-runway make-up or the latest innovations in skincare, to sort the good from the just okay, we put some of the most-hyped products to the test. Here's what came out on top...
All products on this page have been selected by our editorial team, however we may make commission on some products.

BeautyBio Glass & Glow Megawatt Glow Pro-Facial, £65

Why You’ll Love It: Said to be the equivalent of 20 pro-grade facials in one jar, it’s no wonder this has such has rave reviews – both offline and on Instagram. A two-step process, one side features biodegradable nanodermabrasion crystals to gently exfoliate away dead skin cells, while step two is powered by mineral-rich seawater and peptides to give skin a supple, smooth finish. Expect your complexion to feel and look bouncier with renewed glow. 

Available At CultBeauty.co.uk

Everyday Humans Oh My Bod! SPF50 Body Sunscreen, £16.50 

Why You’ll Love It: We’ve seen this new SPF brand everywhere recently. Designed with the ‘skincare meets sun care’ motto, each product in the range nourishes and hydrates, while still providing full UV protection. We love this lightweight body formula brimming with hyaluronic acid, cucumber and green tea for non-greasy, but long-lasting moisture. It’s water-resistant, too, which makes re-application just that little bit less urgent. 

Available At BeautyBay.com

Face Gym Hydro Bound Hydrating Serum, £60

Why You’ll Love It: Face Gym have only just dropped their new skincare line, and already, it’s garnered a host of five-star reviews. This serum is designed to streamline your beauty routine but maximise results. It tackles a bit of everything – from dry skin to hyperpigmentation and issues like scarring, too – with hyaluronic acid and polyglutamic acid – the latter of which locks in moisture for firmer, bouncier skin. Suitable for all skin types. 

Available At BeautyBay.com

Heritage Store Rosewater Facial Toner, £8.99

Why You’ll Love It: This brand isn’t new, but it’s recently gained a lot of traction thanks to its old-school packaging and effective formulas. Their toner, specifically, is a firm favourite among fans. Brimming with rose water, aloe and hyaluronic acid, it tones skin, refines open pores and boosts skin’s natural moisture levels. Sweep it over your skin post-cleanse to smooth and refine your complexion. It works well to prime skin for make-up, too, and the fact it’s alcohol-free makes it suitable for those with sensitive skin.

Available At CultBeauty.co.uk

Lancer Studio Filter Pore Perfecting Primer, £58

Why You’ll Love It: Often hard to get hold of, this skin-smoothing primer is known for its ability to ‘fill in’ fine lines and plump them out with moisture. The result? A refined complexion that’s ready for make-up. You’ll love the velvety texture that’s easy to apply, while the acmella oleracea extract helps to firm skin over time and minimise excess shine. The natural-looking tint means you can wear it solo too on good skin days.

Available At NET-A-PORTER.com

Lapcos Sheet Masks, £2.50

Why You’ll Love It: These biodegradable Korean masks are a must-try if you’re after, quick results. Their vast line offers a huge variation – from those that target dehydration to dullness – with key, buzzworthy ingredients. They’re our go-to for soothing dry, flaky patches, thanks to hyaluronic acid and rose flower extract – a natural anti-inflammatory. Like a drink for the skin, you only need to leave one on for 10-20 minutes to immediately see a smoother, more refined surface – results may not last for days on end, but they are instantaneous. We recommend checking out the foot masks, too.

Available At FreePeople.com

Peace Out Retinol Eye Stick, £25

Why You’ll Love It: A serum in a stick, this one-of-a-kind product takes on tired, maturing skin with encapsulated retinol, peptides and skin-loving squalane. Sweep it on as you would a lip balm, only to your whole eye area, taking a gentle approach so that you never tug at the delicate skin. Swirl it on in swift, circular motions and stick to usage at night. If you’re sensitive, try to build up your usage and start with just once a week. Over a few weeks, you’ll see the vitamin C, amino acids, retinol and peptides begin to work their magic.

Available At Boots.com

Pestle & Mortar Glow Drops, £35

Why You’ll Love It: Everyone loves a good tanning drop and these ones from Pestle & Mortar don’t disappoint. Designed to give natural, gradual face tan, they’re ideal for novices, or anyone wanting something subtle and believable. Mix into your moisturiser for a pared-back bronze, or apply it neat for a deeper, golden colour. Gentle and hydrating – thanks to high levels of glycerine – it’s suitable for all skin types. No wonder it previously had a waitlist and continues to sell out today. 

Available At LookFantastic.com

 

Well Kept Safety Razor, £68

Why You’ll Love It: With zero-waste packaging and a plastic-free brass handle, this is sustainable in every way – even the blades are recyclable. While it doesn’t have a flexible head, it’s far safer to use than traditional razers as it doesn’t bend about or snag your skin. As you use it, take small, swift strokes and make sure you’re controlled as you go. You’ll find the weighty head and smooth blades mean fewer nicks ingrown hairs, too. 

Available At FreePeople.com

StriVectin Multi-Action Cooling Gel Mask, £35.25 (was £47)

Why You’ll Love It: Stressed out, inflamed skin? Try this cult mask from StriVectin. With a gel texture and calming ingredients – think aloe leaf, green tea and cannabis sativa seed oil – it quickly brings irritation under control, while quenching dryness, too. Apply a thick layer post-cleanse and leave it for at least ten minutes. You’ll love the cooling sensation it lends, as well as the fact it gently detoxifies your skin by purging clogged pores. A must-try for all skin types, but especially those prone to inflammation. 

Available At LookFantastic.com

UKA Colour Base, £19

Why You’ll Love It: We love this serum-infused base coat that doubles up as a nail polish, too. Created with an ingredient called ‘oxygen permeability,’ it strengthens weak nails, and prevents ridges and dryness, while the formaldehyde-free formula never causes brittleness or any damage to your nails. Layer up three coats for a soft, peachy finish. 

Available At Zeitgeist.London

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