20 Beauty Buys Under £20 We Love

From skincare and make-up hybrids to next-generation brow gels, here are 20 of our favourite beauty finds under £20.
All products on this page have been selected by our editorial team, however we may make commission on some products.

Skingredients Cleanse Off Mitt, £6

If you want to make your skincare routine more sustainable, cleansing mitts are a great place to start and we love this one from Skingredients. Super soft, it breaks down make-up without ever irritating or stripping the skin. Like most, you’ll need to rinse it afterwards, or pop it in the washing machine. Its wide size is a bonus – you’ll find it covers a larger surface area than your average flannel.

Available at Skingredients.co.uk


Huda Beauty Bomb Brows Full ‘N’ Fluffy Fiber Gel, £16

You can’t move for brow products these days, but some stand out from the rest, including Huda’s latest launch. Water resistant, it uses tiny microfibres to mimic the appearance of fuller brow hairs. Unlike similar products, this one contains coconut oil and castor oil, so you never get any crunchiness or that tight feeling – just a smooth glide and a creamy texture that’s easy to build up. There are plenty of shades to choose from, with each targeting a different undertone.

Available at CultBeauty.co.uk


Kiko A Holiday Fable Radiant Duo Blush + Highlight, £7.49

Multipurpose and creamy in texture, this stick duo is a make-up bag staple. With a blush one end and a highlighter the other, it’s great at bringing some life to the skin. Though it contains shimmer, it never looks OTT – just soft and subtle. Use a little on your eyelids if you want to make it work even harder.

Available at KikoCosmetics.com



Mimitika Self-Tanning Face Cream, £19

This glow-giving formula is designed to work as a day cream, but with extra tanning benefits. Sesame oil and antioxidants lock in hydration, while simultaneously protecting against issues like pollution. Massage it into the skin and as the day goes on, you’ll see a soft, believable colour slowly develop. The final shade is never too intense, just natural and healthy-looking. A great find for those months when you want to look radiant, but not overdone.

Available at Niche-Beauty.com


Kosas 10-Second Eye Gel Watercolour Eyeshadow, £12

Designed to act like lip gloss for your lids, these easy-to-use tubes provide a quick wash of soft shimmer that’s wearable day and night. From dark taupe to reddish brown and light cream, there’s something to suit every complexion, while the water base sheers out beautifully to leave behind a dewiness that catches the light so well. Unlike similar formulas, these ones really go the distance. Layer up for deeper intensity or apply just a little for a subtle hint of colour.

Available at FreePeople.com


Naturally Serious Lemon-Aid Make-Up Removing Cleansing Gel, $18

If your complexion needs a brightening boost, we recommend this cleansing gel. Powered by vitamin C and lemon seed oil, it lifts away any dirt sat on the skin’s surface, while locking in moisture with the help of lemon butter and ceramides. Even stubborn, waterproof make-up doesn’t stand a chance with this. 

Available at NaturallySeriousSkin.com


Natasha Denona Rose Cheek Duo, £16

Housing both a cream blush and glow highlighter, this handy palette suits all skin tones. Each texture is featherlight and blends seamlessly for a soft, even finish that’s easy to build up or sheer out. Added hyaluronic acid and botanical oils give skin a dose of hydration, so the overall result is more luminous looking. Use a brush to swirl the colours together, then buff it into your skin where you’d like to sculpt and define. 

Available at CultBeauty.co.uk


Stila Stay All Day Mascara, £17

An update on a classic, Stila’s Stay All Day Mascara is one of the best for added volume. Jet black in colour, it provides immediate definition, while added candelilla and carnauba wax offer a seamless glide to prevent any clumping or flakes. It’s not just the formula we love – the brush also has a handy curve that gets right down to the roots for extra length and curl.

Available at FeelUnique.com


Inkey List Hyaluronic Acid Cleanser, £9.99

Hydration is key at this time of year, which explains why sales of the Inkey List’s latest HA cleanser have boomed. Brimming with hyaluronic and inulin compound – which supports your skin barrier – it makes light work of make-up removal, while locking in moisture long term. It leaves your complexion feeling smooth, quenched and seriously glow-y. At just £9.99, you can’t go wrong.

Available at CultBeauty.co.uk


LYS Make-Up Brushes, From £12

On the hunt for some affordable, quality make-up brushes? We love these ones from new brand LYS. The synthetic – and hypoallergenic – bristles make each one extremely gentle and they’re densely-packed, so you get an even, firm blend that’s never streaky. Each one also works with several different textures, so don’t need to spend a fortune on the entire collection. Our go-to is the Foundation Brush, which will work with numerous products.

Available at CultBeauty.co.uk


Under Your Skin Organic Body Wash Thistle, £15

Right now, our favourite body wash has to be this one from Under Your Skin. With citrus notes, it’s uplifting and zingy, while milk thistle gently cleanses and moisturises skin in equal measure. The benefits don’t end there – it also contains vitamins and natural antioxidants to protect skin, and keep it looking luminous.

Available at UnderYourSkin.co


Mario Badescu Super Collagen Mask, £17.25

We don’t buy into ‘collagen boosting’ fads, but this satisfyingly rich mask has our attention. While it won’t enhance your own collagen production, it certainly works to firm and tone the skin, thanks to its pore-shrinking abilities. After just one use, skin will feel much smoother and look more refined – you only need to leave a thin layer on for 20 minutes. Ideal to use pre-make-up, you’ll find everything adheres far better post-use. Don’t worry if you suffer with sensitive skin – the added azulene and oatmeal keeps inflammation at bay. Use it at least twice a week for best results.

Available at BeautyBay.com


Make-Up By Mario Glam Quad in Bronzey, £19

These clever quads are everywhere right now – and our favourite is ‘Bronzey’. Full of matte, metallic and satin finishes, each colour can be mixed with others to create several different looks. The creamy textures also dries down fast, providing incredible grip with zero product fallout. If you’re in the market for a new palette, or want shades that will work all year round, this one is for you.

Available at CultBeauty.co.uk


NatureLab Tokyo Perfect Texture Curl Cream, £15

We love the NatureLab range and its newest Curl Cream more than lives up to the hype. Using vitamin C, omegas and rose stem cells, it strengthens each strand to reduce the chances of breakage, but also enhances and defines the bounce of every curl. You only need a penny-sized amount to work it evenly through wet or lightly towel-dried hair. Scrunch it as you go for glossy, healthy shine. Even better, it protects against premature colour fade. 

Available at CultBeauty.co.uk


NYX Professional Make-Up Bare With Me Concealer Serum, £13

One of best skincare and make-up hybrids we’ve come across, this concealer serum uses ingredients like cica and green tea to take down redness and inflammation, while tremella mushroom locks in moisture. The coverage is fresh and natural-looking with an unbeatable luminosity, and a little goes a long way – just a small dab will cover a wide surface area. Plus, the consistency makes it ideal for sweeping across your face for fuller, more even coverage. Think of it like a foundation, only sheerer in texture. Use a little on the body as well to cover things like spider veins and bruises.

Available at Boots.com


Laidbare Butter Me Up Body Butter, £7.97

Thanks to its whipped cream texture, this body butter feels seriously indulgent. Filled with shea cocoa butter, avocado and rosehip oil, it floods the skin with moisture to instantly drink up dryness or flakes. Added vitamin C helps to brighten the appearance of skin and boost cell turnover – getting rid of dead cells for a smoother, more supple look. Despite its rich texture, it never feels tacky or greasy, so you can get dressed straight away. We love the uplifting scent of patchouli and jasmine, which you’ll find lasts for days.

Available at Amazon.co.uk


Hers Triple Threat Shampoo, £12

We’re huge fans of this brand at SheerLuxe. Its range is full of products that do what they promise – including this does-it-all shampoo. Containing biotin (a key growth promoter) and pumpkin seed oil, it boosts volume and leaves behind a silky-soft feel from the first wash. It also cleanses the scalp thoroughly, swiftly removing excess oil and product build-up for healthier-looking hair. It’s suitable for all hair types, but especially those with finer strands.

Available at Revolve.com


Sunday Botanical Sleepy Mist, £19

We’re huge fans of this natural brand, which never uses palm oil or any soy-based ingredients. Its latest launch is this calming Sleepy Mist which creates a soothing atmosphere in any room. Using pure botanical oils – including lavender – its rich and heady in the best possible way, helping you to properly unwind before you drift off. You only need a few spritzes for best results.

Available at SundayOfLondon.com


Bondi Sands Sunny Daze SPF50 Moisturiser, £12.99

Bondi Sands is known for its self-tan products, but now it’s expanding into skincare. Our favourite from the new range is this hydrating non-comedogenic SPF. Made with minerals, it protects against the full spectrum of ultraviolet radiation, while added vitamin E strengthens and hydrates. Unlike some facial SPFs, it’s incredibly sheer with no tell-tale white cast left behind post-application. You’ll love how quickly it absorbs – not to mention how well it sits underneath make-up. 

Available at Boots.com


Kitsch Satin Scarf Scrunchies, £7

We all need a pretty scrunchie in our bathroom. We love these new ones from Kitsch which are made from the kind of soft, smooth material that never snags, pulls or leaves your hair feeling tight. A great self-care gift this month.

Available at FeelUnique.com


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