20 New Beauty Buys Under £20

From long-wear eyeshadows to chemical-free nail polishes and comforting skincare, there are plenty of new, affordable launches worth having on your radar. Here are 20 of our favourites, all under £20…
20 New Beauty Buys Under £20
All products on this page have been selected by our editorial team, however we may make commission on some products.

All products on this page have been selected by our editorial team, however we may make commission on some products.

BeautyBlender Cleanser Solid Charcoal, From £15

Ever wondered how to give your BeautyBlender a thorough clean? Try the brand’s own charcoal-infused solid cleansing bar, which lasts for ages and gets rid of every little bit of bacteria from your sponges and brushes. It’s easy to use, too – just swirl and compress your sponge onto soap, build up a foam, then bounce your sponge against the silicone pad. You’ll gradually see the dirt drain down the sink.

Available at SpaceNK.com


Maybelline Lifter Gloss Plumping Hydrating Lip Gloss, £8.99

Lip gloss is having a moment right now, with lighter, non-sticky textures providing more of an on-trend finish. Maybelline’s new Hyaluronic Glosses are our current go-to. Just a couple of layers gives lips a fuller, healthier-looking appearance, with sheer tints that are both flattering and natural. Wear them solo, or apply them on top of your lipstick for a more 3D effect.  

Available at Boots.com


VERB Volume Dry Texture Spray, £16

VERB haircare is known for the cool-girl style their formulas create, and their Volume Dry Texture Spray is no exception. Loved by stylists and industry pros, it’s lightweight, so it never weighs down fine hair, while the weightless mist adds soft, malleable grit to strands for a thicker-looking appearance. What’s more, it doesn’t dry the hair out, thanks to vitamin B5 and glycerine, which work together to hydrate and smooth. A styling staple.

Available at Revolve.com


L’Oréal Paris Replumping Gel Wash, £7.99

Those with tight, dry or sensitive skin should give L’Oréal’s latest Gel Wash a go. Brimming with hyaluronic acid, it floods your complexion with moisture as you cleanse, leaving behind a supple feeling, long after you’ve rinsed it off. The gel texture helps it cling to stubborn, waterproof make-up and remove it swiftly without the need to tug or pull. A great budget buy for all skin types.

Available at LookFantastic.com


& Other Stories Eye Colour Creams, £13

If you’re after eyeshadows that don’t budge, crease or lose their intensity, check out & Other Stories new eye creams. The metallic shades are easy to layer up and sweep on with your ring finger for a subtle, daytime smokey eye – the colour ‘Midnight Dahlia’ is especially flattering on everyone. Use the lighter tones to highlight and build luminosity around your brow bone and cupid’s bow, too.

Available at Stories.com


The Ordinary Concealer, £4.90

There’s always a buzz when The Ordinary launch a new product and their latest concealer doesn’t disappoint. At just £4.90, it offers impressive coverage, without being too cakey or thick. The thin nozzle also allows for precise application – you only need a few drops – while the silky texture blends like a dream without settling into any fine lines. It hides dark circles particularly well, with a luminous dry down that brightens simultaneously. What’s more, it’s available in 21 shades, so there’s something to suit everyone.

Available at CultBeauty.co.uk


Caudalie Vinoclean Make-Up Removing Cleansing Oil, £18

Caudalie’s new Vinoclean range is worth the hype. All products are made from 100% recyclable plastic, while the formulas themselves are vegan with zero synthetic or irritating ingredients. Our go-to from the line is this silky cleansing oil. Brimming with grape seed, castor and almond oil, it melts into the skin to quickly dissolve surface dirt for a smoother-looking complexion. The oil is surprisingly lightweight too, so it never feels too heavy or occlusive – just hydrating. Suitable for all skin types.

Available at JohnLewis.com


Kiko Ray of Love Glowing Primer, £8.50

Make-up and skincare hybrids are having a huge moment right now, and if you’re keen to invest, give Kiko’s affordable primer a go. With the benefits of a hydrating serum and the coverage of a lightweight tint, it coats the skin with a soft sheen to give your complexion a healthy glow. It has a very subtle shimmer to it as well, which catches the light beautifully. You’ll love the added cocoa butter which keeps skin soft and smooth, too. 

Available at KikoCosmetics.com


UOMA Beauty Drama Bomb Extreme Volume Mascara, £18

Volumising mascaras don’t get much better than this. Formulated with castor, avocado and jojoba oils, it hydrates lashes and prevents brittleness, while delivering instant length and definition, too. The intense, rich pigment is a huge bonus, as is the glossy finish. You only need a few layers to deliver eye-opening results, but equally, keep sweeping it on if you want to build density. 

Available at CultBeauty.co.uk


MAC Powder Kiss Liquid Lip Colour, £17.10

MAC’s iconic Liquid Lipsticks have had some new, suits-all shades added to the line. From deep reds to pretty pinks, there’s something for everyone to enjoy. As for the texture, it remains the same – with that whipped, mousse quality which is a dream to apply. Use your ring finger to push the colour into your lips and watch it dry down into a powdery finish that hugs the lips beautifully. Ideal for wearing under facial coverings, too, as these don’t budge.

Available at Boots.com


Keys Soulcare Comforting Balm, £10

When does a balm become more than just another balm? When it’s created and founded by singer Alicia Keys. The singer has teamed up with leading dermatologist Dr. Renee Snyder to develop this luxurious, multi-purpose product. Full of camellia seed and avocado oil, it intensely hydrates the skin, while shea butter looks after your delicate barrier. The benefits are endless too – use it on chapped lips, dry cuticles, cracked heels or to smooth wayward brows. You’ll love the warm, vanilla scent, too, which is both comforting and calming.

Available at CultBeauty.co.uk


KOCOSTAR Foot Therapy Mask, £9

Designed to shred dead skin and soothe puffiness, these clever socks are pricey, but so worth it. Using exfoliating AHAs and botanical extracts, they gently exfoliate and soften. Over the course of three to five days, you’ll begin to see layers of skin peel off. It might be disconcerting at first, but don’t be alarmed – it becomes seriously satisfying, with baby-smooth results. Just don’t be tempted to peel anything off yourself – leave it to flake naturally to avoid any irritation.

Available at Revolve.com


Bondi Sands Pure Concentrated Self-Tan Drops, £14.99

Looking to invest in some quality tan drops? Bondi Sands’ latest launch uses clean ingredients with no nasties for an even, hydrated glow. Hyaluronic acid plumps skin, while vitamin C and E work together to strengthen and brighten a lacklustre complexion – and that’s all before the colour itself has developed. Expect a soft, natural tan that you can build up over a few days to develop a colour that suits you. Use them with your face cream, body moisturiser or alone for a stronger tan.

Available at Boots.com


Odacite Mon Ami Acupressure Tool, £17

Tension is no match for this mini acupressure tool, which can be used on the face or body to ease knotted muscles. Use the rounded end to apply medium pressure anywhere which needs it most – think cheekbones, jaw and the forehead. It also works well to stimulate the skin and bring fresh blood to the surface for a healthier-looking glow. Use it after applying a serum or moisturiser to create extra slip and more of a seamless glide.

Available at CultBeauty.co.uk


SkinHit Soothing Serum, £5

At just £5, you can’t go wrong with this popular niacinamide serum. Designed to soothe redness and reduce the appearance of enlarged pores, it quickly gets to work breaking down excess oil to keep breakouts at bay, too. Its thin consistency never interferes with any other products, and you’ll probably notice a change in the texture and tone of your complexion within just a few weeks of use.

Available at BeautyBay.com


Avene Cicalfate Restorative Hand Cream, £9.50

If you’re still struggling to find an effective hand cream, try Avene’s latest offering. Developed with soothing zinc and spring water, it’s great for repairing ragged, chapped hands, while calming sensitivity, too. Unlike others on the market, it isn’t sticky either, so it won’t leave greasiness trailing all over your keyboard. Especially effective for those who suffer with eczema or extreme dryness.

Available at Escentual.com


E.l.f. Camo CC Cream, £14

Switch out your thick foundation for this clever CC Cream. It has a thin consistency, while still delivering great coverage that lasts. It blends easily, too, cancelling out redness and evening out enlarged pores, all with added protection of SPF30. A day-to-day staple, you’ll find your complexion looks fresher, smoother and healthier once applied. Think of it like an imperceptible veil of colour that gives a soft-focus, blurred effect to the skin.

Available at Boots.com


Otis Batterbee Small Downshire Make-Up Bag, £20

We love this new leather make-up bag from Otis Batterbee. Small and compact, it’s the perfect size for slotting into your handbag, while still having enough room to store all your beauty essentials. It’s chic, too, with a black croc design that won’t date.

Available at OtisBatterbee.com


Cocofloss Single, £8.40

Did you know most oral hygiene products are still made from plastic? That includes your floss, toothpaste tubes and brushes. New brand Cocofloss are on a mission to make your mouth care more sustainable and eco-friendly. We love this clever floss that’s made from 100% recycled water bottles and uses vegan wax for a gentle clean you can feel good about. Antibacterial coconut oil is included too, so that as you floss, you don’t build up bacteria or leave any harmful gels behind in your gums – genius.

Available at CultBeauty.co.uk


Kester Black Nail Polish, £15

Chemical-free nail polishes that are also good quality are hard to come by. Which is where niche brand Kester Black comes in. With cruelty-free and vegan formulas, they’ve created slick polishes that deliver on shine, gloss and rich pigment, while still allowing your nails to breathe and stay healthy. The wide brush also allows you to cover a wide surface for seamless application, while extra points go to the recyclable bottle.

Available at LibertyLondon.com


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