The New Hydrating Serum Insiders Swear By

CREATED IN PARTNERSHIP WITH CERAVE

THE HYPE:

CeraVe is the affordable brand founded by – and developed alongside – dermatologists, so it’s no wonder their launches continually cause a stir. Their latest drop is no exception – a silky hyaluronic acid (HA) serum known for the impressive hydration it lends. Alongside HA, the formula is brimming with CeraVe’s three essential ceramides, which work to protect your skin’s barrier and lock in moisture. On top of this, vitamin B5 and glycerin come together to draw moisture into the skin and keep it there. In short, it’s a must-try for all skin types. It’s incredibly gentle, too, so it suits everyone and is often described as a ‘brilliant introductory serum’. Designed to be a serum-moisturiser hybrid, you’ll find you don’t need to use both – this alone is enough to keep any dryness or inflammation at bay.

HOW IT WORKS:

Combining the lightweight texture of a serum, with the hydrating benefits of a cream, this formula works double-time to protect the skin’s natural barrier. CeraVe co-founder Tom Allison explains: “The concept of a serum is to deliver a high concentration of active ingredients into the skin. Watery serums can prove tricky to apply and evenly distribute across the entire face. CeraVe’s Hyaluronic Acid Serum was designed with dermatologists, focusing on lightweight emollients for a creamy serum texture that will spread easily and evenly across the face to effectively lock in moisture for all day hydration.” The lightweight texture absorbs quickly, and doesn’t leave a sticky residue on the skin. You’ll find it sits seamlessly under your make-up, as a primer.

WHY IT’S WORTH TRYING:

The unique formulation of CeraVe’s Hydrating Hyaluronic Acid Serum is delivered via its patented MultiVesicular Emulsion Technology (MVE), allowing for 24 hour hydration. As this serum is lighter in texture – but packed with active ingredients – its best applied after cleansing so these can absorb easily. With this in mind, massage in CeraVe’s formula onto a clean face, allowing the emollients, hyaluronic acid, vitamin B5 and glycerin to plump and deliver a much needed dose of moisture.

KEY BENEFITS RECAPPED:

• CeraVe’s Hyaluronic Acid Serum helps to protect the skin’s natural barrier and retain skin moisture

• Hydration remains for 24 hours’ post-application 

• The formula is developed with dermatologists – as is the entire CeraVe range

• It has a unique gel-cream texture for extra hydration

• Ingredients include ceramides, vitamin B5, glycerine, hyaluronic acid and emollients – all which plump, hydrate and soothe skin

• The serum is affordable at just £17

• It has a thin, silky consistency that works with other skincare products

Watch Dr Ifeoma Ejikeme Break The Serum Down In Full & Share The
Best Way To Use It For Optimum Results...

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