CREATED IN PARTNERSHIP WITH SPACE NK
Supermodel, entrepreneur and now founder of her own beauty brand Rosie Huntington-Whiteley has created a ten-piece collection that’s every bit as covetable as you’d expect. Eyes, face, brows and essential tools are all to be found in this slick line-up. Designed with sustainability in mind, everything is cruelty-free and housed in refillable, sustainable packaging. It’s this attention to detail and well-thought through approach that sets Rose Inc apart from other celebrity brands. Expect to find plenty of suits-all shades, while the high-quality ingredients give the textures a malleable quality, so they’re easy to work with and layer up. Extra points go to the sleek packaging that’s made from 50% post-consumer recycled plastic, while the formulas are manufactured with 100% renewable energy.
What's In Store:
The range offers something for everyone, but it’s also small and concise, giving you a wardrobe of products that work hard. From soft, multi-purpose blushers (which can also be applied to the lips) and full-coverage concealers that simultaneously hydrate, everything is of a high-quality, as well as being non-comedogenic – which means nothing will clog up your pores. There’s also an impressive range of brushes – all of which have vegan bristles – and chunky lip crayons that are great for on-the-go and provide impressive pigment payoff throughout the day. Look out for her brow gel which nods to her signature, fluffy arches, and the reusable cosmetic rounds which are made from bamboo. Rosie describes the latter as a ‘little bit of luxury’ for those wanting to be more environmentally responsible, while also elevating their skincare regime. We’re sure there will be more as the range expands.
The Cost & Where To Shop:
In keeping with Rose Inc’s accessible ethos, prices range from £19 to £53, with refills starting at £14 – all available exclusively at Space NK.
Finally, Rosie's Top Picks:
Rosie shares the five items she wants you to shop…
Skin Resolution Clarifying Toner, £24.50
“This toner is ideal for those who have acne-prone skin like me. Squalane, pink clay powder, willow bark-derived salicylic acid and mandelic acid work together to detoxify, exfoliate and refine pores without stripping the skin of its moisture. Plus, it’s gentle enough to use every night. Gently shake to distribute the pink clay powder, apply to a reusable cotton pad and sweep across your face.”
Radiant Reveal Brightening Serum, £53
“I love multitasking products and this one hydrates, treats and primes your skin. It’s jam-packed with squalane, vitamin C and sea fennel extract, which all work together to instantly plump, brighten and soften the skin. It is non-comedogenic, making it ideal for all skin types, and can be used in the morning and evening. I massage one to two pumps across my face and neck after I’ve cleansed.”
Softlight Luminous Hydrating Concealer, £23
"This concealer not only brightens your skin, hiding dark circles, blemishes and discoloration; it also nourishes and is non-comedogenic. It delivers a lightweight finish that doesn’t crease or cake throughout the day. The unique fig buttercup extract also works to reduce redness and inflammation. I recommend lightly dotting the concealer onto desired areas and using your fingers or a brush to blend. What I love most is that you can layer it up for a full-coverage foundation look if you want."
Blush Divine Radiant Lip & Cheek Colour, £23
"A great on-the-go product that can be used on both your cheeks and lips. It offers a bright pop of colour and hydrates, protects and strengthens your skin with a blend of squalane, vitamin E and ceramides. The tray is also refillable, which I love.”
Number 1 Concealer Brush, £19.50
"We designed this brush to give the best results with as little effort as possible: soft, sweeping motions create a seamless look and finish. The vegan bristles are extremely soft, and the unique curve design makes contouring and sculpting your face so much easier. What’s more, the entire brush is made of post-consumer recycled plastic and aluminium. Remember to clean it regularly with mild soap and water."