The TikTok Beauty Products That Live Up To The Hype

TikTok may not be for everyone but it’s hard to deny its influence when it comes to discovering the latest beauty releases. With the hashtag #TikTokMadeMeBuyIt racking up more than 645 million views, plenty of products have become an overnight, internet sensation – from oil rollers to facial cleansing bars, these are the ones which live up to their new-found fame…
All products on this page have been selected by our editorial team, however we may make commission on some products.

Carbon Theory Facial Cleansing Bar, £6

WHY IT’S POPULAR: Soap bars are back in fashion – specifically this one from Carbon Theory which found fame on TikTok. Made with organic tea tree oil, it’s brilliant for those suffering with breakouts or acne as it works to purge your pores along with activated charcoal by drawing out bacteria, toxins and excess oil. Despite this, it never leaves skin feeling stripped or tight – it’s surprisingly hydrating and we love the soft lather, too. 
HOW TO USE IT: Use this cleansing bar both morning and night. For best results, run the bar under warm water, then rub it into your hands until you get a gentle lather. From there, massage the formula into wet skin. It won’t get rid of your acne or breakouts overnight, but it will prevent redness and further spots.

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Dr Jart+ Cicapair Tiger Grass Colour Correcting Treatment, £13

WHY IT’S POPULAR: After going viral on TikTok, this clever cream sold out twice – it’s only now we’re starting to see stock replenish. Designed to even skin tone and perfect your complexion, it boosts dullness with a pigment that turns from green to beige as soon as you massage it in. Ideal for those looking to strike the right balance between coverage and hydration, it also contains Centella Asiatica – known as tiger grass – which is loved by dermatologists for its barrier-protecting benefits and ability to soothe conditions like rosacea, eczema and acne.

HOW TO USE IT: Before you apply it, make-up artists recommend you try warming it up in your hands first, to sheer out the thicker consistency for a less tacky texture. It will still give your complexion some coverage, but with a dewier, more luminous finish. 

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The Ordinary AHA 30% + BHA 2% Peeling Solution, £6.25

WHY IT’S POPULAR: This popular peeling solution shot to fame following a slew of before and after videos proving how well it improved acne scarring. The brand has now sold more than 100,000 bottles after it went viral on TikTok and it continues to be a bestseller. Brimming with exfoliating AHAs and BHAs, it penetrates the skin to remove dead cells and bacteria for a brighter, more even glow. It’s strong, though, so use it with caution and build up your tolerance. Start by incorporating it into your regime once a week, then gradually increase your usage if needed. Despite its potency, hyaluronic acid and vitamin B5 help to keep the skin calm and reduce inflammation.

HOW TO USE IT: Use it in the evening and always follow up with SPF the next day. Ideally, stick to twice a week maximum and never leave it to sit on the skin for longer than 10 minutes. Apply it evenly across your face using your fingertips. If persistent irritation occurs, discontinue use.

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Freck OG Original Freckle Pen, £17

WHY IT’S POPULAR: Faux freckles are popular once more, making this wonder pen hard to get hold of. With a fine-tip brush, the believable brown pigment replicates the appearance of real freckles – plus, it’s quick and easy to use.

HOW TO USE IT: Start by dipping the brush into the pigment, then use it to lightly tap on clusters of freckles. One you’ve done this, press them into the skin with your fingers, moving them to the sparse areas you feel need that faded freckle look – think the nose and around the eye area. 

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Revlon Oil Absorbing Roller, £9.80 (was £12.99)

WHY IT’S POPULAR: This ‘miracle’ skin smoother has legions of fans and has racked up millions of views on TikTok. A stone, oil-absorbing roller, it works to absorb excess oil as you move it across your complexion. Washable and reusable, it’s brilliant for soaking up excess shine at speed – think around the nose, chin and forehead. With over 2.7m views, it’s easy to see why this has sold out twice. A must-try for oily skin types, or anyone fed up with tackling too much shine.

HOW TO USE IT: Use this on either bare skin, or over a full face of make-up. Take the handle and roll it across gently to remove shine. Think of it like blotting papers, only easier and quicker to use. 

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KVD Beauty Good Apple Skin-Perfecting Foundation Balm, £29

WHY IT’S POPULAR: Loved for its ‘barely-there balm texture,’ this silky foundation promises dewy coverage that goes the distance. Unlike similar compact foundations, it never goes cakey or dry, and it skims the skin beautifully for a healthy, soft-matte finish. It’s also non-comedogenic (so it won’t clog your pores) and it’s been a huge hit among those suffering with breakouts. Extra points go to the skin-loving formula – with apple extract it hydrates and nourishes – hence why it never flakes or peels off on the skin. It’s available in a huge array of shades, too.

HOW TO USE IT: Apply it as you would any other foundation – with fingers or a brush, and work it into the skin in circular, buffing motions. Focus the formula on any red areas – like spots, areas of discolouration and around the nose, too. 

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Milani Super Charged Brightening Undereye Tint, £13

WHY IT’S POPULAR: Similar to BECCA’s iconic Under Eye Brightener, this affordable skin tint works to brighten, hydrate and plump, thanks to a combination of hyaluronic acid and plant-based collagen. It uses caffeine and niacinamide to soothe, too. But what really makes it stand out is the luminosity it lends skin. Silky in texture, you only need a small amount and you’ll find it instantly adds radiance to your complexion. It also creates an even canvas for any other make-up applied on top.

HOW TO USE IT: Designed to be used before concealer and foundation, this acts like a primer, only with far more glow-giving benefits and a texture more akin to a serum. Apply it with your fingers for best results, massaging it in for even, seamless coverage. You can also wear it on its own when you’re having a good skin day and just want a hint of something.

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Maybelline New York Lash Sensational Sky High Mascara, £9.99

WHY IT’S POPULAR: With over 124 million views on TikTok, this mascara became an overnight hit. In fact, it was so popular in the US, the UK launch was brought forward by three months – the hype is more than deserved, too. With a bendable, flexible wand that houses tiny little spike bristles, it coats and grips every single lash for an even, fanned-out effect. Known for this false lash effect, it has a rich, glossy black colour we love, while the bamboo extract helps keep lashes smooth and free from clumps. Better still, it’s made with fibres – which means it washes off easily with warm water.

HOW TO USE IT: For even results, get the wand as close to your lash line as you can, then wiggle it through to the outer ends of your lashes. Use the fine nibbed tip to elongate the outer and inner corners, too.

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